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Marketing Blog

Improving Profit Margins in E-commerce

Nick Brown / February 25, 2020 / Sales & Marketing, Website Best Practices

Online shopping is very popular today, which is why eCommerce is as successful as it is. People simply don’t want to go out and shop when they have the option of doing it in their own homes, for a lower price and with more variety of choice.

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The Roadmap: How to Start and Plan a Digital Marketing Strategy (2020)

Matt Brannon / January 27, 2020 / Sales & Marketing

I get it.

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3 Easy (and Free) Ways for Chiropractors to Get Started with Digital Marketing

Tyler Clemens / March 25, 2019 / Sales & Marketing, Healthcare Marketing

 

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Nerd Alert! What if Our Marketing Heroes Were Time Travelers?

Matt Brannon / March 1, 2017 / Sales & Marketing

This will be the weirdest thing you read this week. Anyway, here goes.

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Sales Emails I’ve Deleted This Week

Matt Brannon / February 22, 2017 / Sales & Marketing

I enjoy getting sales emails. Really. Many of them provide some comic relief for my day, and others provoke some thought. I like seeing the language sales people will try to use to connect with me, and I’m really impressed when they indicate that they’ve done some research...

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I'm Worried a Marketing Company Won't "Get" What We Do

Casey O'Quinn / October 25, 2016 / Sales & Marketing

Your business is a special snowflake, and we don’t mean that in the pejorative sense. You’ve spent years nursing it to health. You’ve crafted an intensive understanding of the clients you serve, and you’ve polished your brand identity enough to make it gleam. It’s...

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Wowza! This Local Garden Center is Killing It with Online Advertising

Casey O'Quinn / October 20, 2016 / Sales & Marketing

Building an online presence is like creating a new planet complete with its own characters, stories, and evolution. Gravity Digital got to create online magic in the shadow of a business that was, in itself, its own magical world. We began a campaign for The Arbor Gate Garden...

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Stop Goofing Off, Create a Real Marketing Plan with a Marketing Agency

Casey O'Quinn / October 18, 2016 / Sales & Marketing

These days, it’s all too common to apply a marketing degree that might as well come from the middle ages to the online world. Putting your 1994 diploma to work on a 2016 campaign is synonymous with letting your favorite 10-year-old nephew manage your strategy. In fact,...

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Is Your Marketing Company Keeping Your Sales Team Busy?

Casey O'Quinn / October 11, 2016 / Sales & Marketing

The world’s best salespeople have customer relationship management and field sales qualifications, not marketing degrees. Even so, it’s probably your sales team who profiles your clients and decides how and why to follow up on leads; a role they’re simply not trained to...

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How a Local Bakery Used Online Advertising to Double Holiday Sales

Casey O'Quinn / October 6, 2016 / Sales & Marketing

The world’s brand giants can be found right at the forefront of public consciousness whenever the nation is celebrating. The feel-good factor of the holidays makes them the perfect time to introduce clients to your business. Your brand will bring their lives plenty of...

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