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Marketing Blog

Improving Profit Margins in E-commerce

Nick Brown / February 25, 2020 / Sales & Marketing, Website Best Practices

Online shopping is very popular today, which is why eCommerce is as successful as it is. People simply don’t want to go out and shop when they have the option of doing it in their own homes, for a lower price and with more variety of choice.

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The Patient Experience Starts Online

Casey O'Quinn / May 26, 2017 / Website Best Practices, Healthcare Marketing

Healthcare is changing. The move toward value-based care has put patients in the driver’s seat and patient experience is as important as ever. 

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[VIDEO] Web Design Lie Detector Test

Casey O'Quinn / October 27, 2016 / Website Best Practices

 

 

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Behind Every Good Website is a Good Website Content Writer

Matt Brannon / September 15, 2016 / Website Best Practices

When the internet was only a twinkle in Robert Kahn’s eye, marketing was limited to buying, sales, and advertising. As the digital world evolved, it became a more multidisciplinary field, with each discipline managed by talented craftsmen. Compelling content has become one of...

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How to Apply the 80-20 Principle to Website Ideas

Casey O'Quinn / September 8, 2016 / Website Best Practices

Clutter is as catastrophic to web design as it is to fine art. Present your audience with every website element including the kitchen sink and you’ll earn none of their focus. This is only one of the many ways the Pareto Principle evidences itself in the online marketing...

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What Does SEO Stand for? (and other questions you're embarrassed to ask)

Casey O'Quinn / September 1, 2016 / Website Best Practices

Having a business school qualification doesn't necessarily prepare you for online marketing 2.0. To succeed in the digital age, you must evolve at the same lightning-quick pace that internet marketing does, a difficult achievement if you're new to the field.

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Website Planning: How to Make or Break Your Project

Casey O'Quinn / August 2, 2016 / Website Best Practices

If you’re not technologically inclined, website planning might seem like a complex and headache-inducing ordeal. It certainly can be, if you haven’t approached the process strategically.

Here are a few factors to consider when undergoing a website redesign.

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How to make a blog to increase qualified traffic in 5 steps

Casey O'Quinn / July 29, 2016 / Website Best Practices

There’s a reason 76% of marketers are blogging more this year. Sites with a blog gain 434% more attention from search engines, and almost half of marketers call blogging their most critical content marketing tool. If you’ve ever wondered how to make a blog that Google will...

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What does SEO stand for?

Casey O'Quinn / July 26, 2016 / Website Best Practices

Well, the obvious answer is: Search Engine Optimization.

Of course, if digital marketing isn’t your strong suit, then you’re probably looking for a slightly more in-depth definition. Here is an SEO overview for beginners.

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How does blogging work within a marketing strategy?

Casey O'Quinn / July 22, 2016 / Website Best Practices

Consumers have become so suspicious of obvious attempts to sell that marketers are now left with only one option: to entertain, engage, and inform. If you’ve ever wondered 'how does blogging work' and done any research into content marketing, you’ll probably have come across...

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