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Healthcare Marketing Blog

Our Top Blog Posts of 2018

Matt Brannon / January 11, 2019 /

2018 was a big year.

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5 Marketing Challenges Healthcare Providers Will Face in 2019

Casey O'Quinn / December 19, 2018 / Doctor Marketing, Healthcare Marketing

At the core of a healthy, growing medical practice, you’re more likely than not to find an effective marketing strategy. These strategies usually cover digital marketing, offline advertising, and intentional efforts to build referral relationships with other healthcare...

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Branding for Medical Practices

Casey O'Quinn / December 11, 2018 / Doctor Marketing

There is a lot of confusion when it comes to terms like “brand” and “branding”. Let’s dive right in and talk about what these terms mean, and what they don’t mean.

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Healthcare Provider Marketing on Facebook: 3 Areas of Focus for 2019

Matt Brannon / November 19, 2018 /

In the words of Ferris Beuller:

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Wisdom from "Things a Little Bird Told Me: Confessions of the Creative Mind"

Matt Brannon / October 1, 2018 /

 I just (finally) read "Things a Little Bird Told Me: Confessions of the Creative Mind" by Biz Stone. 

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13 Ways to Improve Customer Service at Your Medical Practice TODAY

Matt Brannon / September 7, 2018 / Doctor Marketing

Managing online reviews is a critical part of any doctor’s marketing strategy. It’s important to note that the vast majority of negative reviews (19 out of 20) are caused by inadequate communication and disorganized operations. It essentially comes down to providing good...

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What If We’re Overcomplicating Our Marketing?

Matt Brannon / September 5, 2018 /

I got served an ad the other day on Facebook that really bothered me.

It was from another agency that serves the same type of client we do – but with a much different marketing philosophy.

What bothered me was – what he was doing is a lot easier than what we do, and it...

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How to Lead Like Tony DeRamus

Matt Brannon / August 20, 2018 /

Have you ever met one of those people that seems to be doing exactly what they were created to do, and their energy is so infectious that you just want to be a part of it?

Dr. Tony DeRamus is one of those guys. 

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TV Commercials vs. Facebook Video Ads for Healthcare Providers

Casey O'Quinn / August 13, 2018 / Healthcare Marketing

I was recently searching for a file on my computer, I came across a TV Airtime estimate for one of our healthcare provider clients from several years back.

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I Believe in You

Matt Brannon / August 1, 2018 /
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