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Healthcare Marketing Blog

Parker Seminars Las Vegas 2019 Recap

Casey O'Quinn / March 4, 2019 / Sales & Marketing, Healthcare Marketing

Last week I had the opportunity to attend my first Parker Seminars event in Las Vegas. It was fabulous. At Gravity Digital, we have several clients that are graduates of Parker, and I had heard nothing but rave reviews of their events. Even so, it exceeded my expectations....

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How to Avoid the Top Practice Killer for Growth

Matt Brannon / February 7, 2019 /

I posted a question recently on LinkedIn asking physicians and practice managers to weigh in on this question:

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2 Costly (and common) Google Ads Mistakes

Tyler Clemens / February 4, 2019 /

 

  Free Assessment

Matt: So Tyler, you are probably the best person that I know at running Google Ads and I'm thankful that you do that for us and for our clients. I think you do a great job.

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Using Personalization in Medical Practice Marketing

Casey O'Quinn / January 28, 2019 /

 We’ve had several conversations about trends we see either developing or continuing in 2019 for marketing. We’re talking a lot about personalization, and in the healthcare space it looks a little different. HIPAA can make it hard to personalize marketing, but we have a...

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Our Top Blog Posts of 2018

Matt Brannon / January 11, 2019 /

2018 was a big year.

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5 Marketing Challenges Healthcare Providers Will Face in 2019

Casey O'Quinn / December 19, 2018 / Healthcare Marketing, Doctor Marketing

At the core of a healthy, growing medical practice, you’re more likely than not to find an effective marketing strategy. These strategies usually cover digital marketing, offline advertising, and intentional efforts to build referral relationships with other healthcare...

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Branding for Medical Practices

Casey O'Quinn / December 11, 2018 / Doctor Marketing

There is a lot of confusion when it comes to terms like “brand” and “branding”. Let’s dive right in and talk about what these terms mean, and what they don’t mean.

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Healthcare Provider Marketing on Facebook: 3 Areas of Focus for 2019

Matt Brannon / November 19, 2018 /

In the words of Ferris Beuller:

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Wisdom from "Things a Little Bird Told Me: Confessions of the Creative Mind"

Matt Brannon / October 1, 2018 /

 I just (finally) read "Things a Little Bird Told Me: Confessions of the Creative Mind" by Biz Stone. 

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13 Ways to Improve Customer Service at Your Medical Practice TODAY

Matt Brannon / September 7, 2018 / Doctor Marketing

Managing online reviews is a critical part of any doctor’s marketing strategy. It’s important to note that the vast majority of negative reviews (19 out of 20) are caused by inadequate communication and disorganized operations. It essentially comes down to providing good...

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