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Healthcare Marketing Blog

Wisdom from "Things a Little Bird Told Me: Confessions of the Creative Mind"

Matt Brannon / October 1, 2018 /

 I just (finally) read "Things a Little Bird Told Me: Confessions of the Creative Mind" by Biz Stone. 

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What If We’re Overcomplicating Our Marketing?

Matt Brannon / September 5, 2018 /

I got served an ad the other day on Facebook that really bothered me.

It was from another agency that serves the same type of client we do – but with a much different marketing philosophy.

What bothered me was – what he was doing is a lot easier than what we do, and it...

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How to Lead Like Tony DeRamus

Matt Brannon / August 20, 2018 /

Have you ever met one of those people that seems to be doing exactly what they were created to do, and their energy is so infectious that you just want to be a part of it?

Dr. Tony DeRamus is one of those guys. 

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TV Commercials vs. Facebook Video Ads for Healthcare Providers

Casey O'Quinn / August 13, 2018 / Healthcare Marketing

I was recently searching for a file on my computer, I came across a TV Airtime estimate for one of our healthcare provider clients from several years back.

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I Believe in You

Matt Brannon / August 1, 2018 /
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The Roadmap: How to Start and Plan a Digital Marketing Strategy (Updated for 2018)

Matt Brannon / July 25, 2018 / Sales & Marketing

 

 

I get it.

You want to focus on running your business...

Getting better at what YOU do, not trying to learn how to use a million digital marketing tools or keep up with tactics that seem to change daily. Which shiny objects do we go after?

But you see the necessity of...

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21 Free Marketing Tools for Chiropractors (2018 List)

Matt Brannon / July 23, 2018 / Creating Awareness and Engagement

We get it.

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How to Set Up Facebook Business Manager (2018)

Matt Brannon / January 4, 2018 / Social Media

Facebook Business Manager is a powerful tool for businesses that need mutiple people involved in managing Facebook and Instagram, have mulitple assets to manage, or want deeper insights into audiences and targeting. This is a quick guide to help your team get up and running...

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Is Inbound Marketing Right for Medical Practices?

Matt Brannon / July 28, 2017 / Doctor Marketing

Inbound Marketing is the process of generating helpful, relevant content for very specific buyer personas that is meant to guide them along the Buyer’s Journey, positioning a brand for success well before the prospect is ready to buy. This philosophy first became popular in...

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3 FREE Image Tools for Healthcare Marketing

Casey O'Quinn / July 28, 2017 / Healthcare Marketing

Design is tough… especially for healthcare marketers. We’re faced with a lot of limitations, like cheesy stock photos, limited access to a graphic designer, and quick turnarounds. But we also know images are important for attracting attention and boosting click-through on...

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