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Marketing Blog

Is Your Marketing Company Keeping Your Sales Team Busy?

Casey O'Quinn / October 11, 2016 / Sales & Marketing

The world’s best salespeople have customer relationship management and field sales qualifications, not marketing degrees. Even so, it’s probably your sales team who profiles your clients and decides how and why to follow up on leads; a role they’re simply not trained to...

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How a Local Bakery Used Online Advertising to Double Holiday Sales

Casey O'Quinn / October 6, 2016 / Sales & Marketing

The world’s brand giants can be found right at the forefront of public consciousness whenever the nation is celebrating. The feel-good factor of the holidays makes them the perfect time to introduce clients to your business. Your brand will bring their lives plenty of...

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4 Reasons Why a Digital Marketing Agency Should be Your Next Hire

Casey O'Quinn / October 4, 2016 / Sales & Marketing

In marketing’s dark ages, all you needed to stitch together a campaign was textbook knowledge of a field that rarely changed. These days, marketing gurus need two new traits: flexibility and a constant learning curve. The internet’s marketing requirements change every single...

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A Digital Marketing Agency Can Take Your Business to the Next Level

Casey O'Quinn / September 29, 2016 / Sales & Marketing

Wired magazine announced the extinction of traditional advertising back in ’94. Ever since its torturous death, marketing departments have adopted two broad solutions:

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Smarketing: Aligning Your Sales Team with a Marketing Agency

Casey O'Quinn / September 27, 2016 / Sales & Marketing

If your sales team and marketing agency are constantly pointing fingers at each other over revenue bottlenecks, you might be tempted to push out under-performers for replacement. That would be the wrong cure, though, because squabbles and lagging sales are only a symptom of a...

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Horrible Marketing Ideas for Small Business

Casey O'Quinn / September 13, 2016 / Sales & Marketing

Even the world’s most epic brands sometimes make colossal marketing mistakes. The corporate world has worked overtime to win first place in the marketing gaff race for as long as the industry has existed. Some marketers clearly prefer scrubbing egg off their faces than money...

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5 Sales Ideas to Energize your Next Sales Call

Matt Brannon / August 23, 2016 / Sales & Marketing

In The Wolf of Wall Street, Jordan Belfort asks his seminar audience to “sell me this pen.” They respond with an array of selling points that could bore the hind leg off a hot lead. The real Belfort calls it a trick question because, “before I’m even going to sell a pen to...

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Are your cold calling scripts getting the job done?

Matt Brannon / August 19, 2016 / Sales & Marketing
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6 reasons to start a blog

Casey O'Quinn / August 16, 2016 / Sales & Marketing

Blogging is one of the best ways that you can get information out about your product or services. Not only does maintaining an active blog give you the chance to provide a continuous stream of information related to your industry, it can also allow you to better know your...

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ROI Online: A Case for Inbound Marketing

Casey O'Quinn / August 9, 2016 / Sales & Marketing

When many of the world's most successful blogs make their profits via inbound marketing, it’s safe to assume it’s an effective tool. Mark Manson’s site has achieved its intention so well that it’s known for the quality of its content more than its role as a lead nurturing...

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