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Healthcare Marketing Blog

3 Easy (and Free) Ways for Chiropractors to Get Started with Digital Marketing

Tyler Clemens / March 25, 2019 / Sales & Marketing, Healthcare Marketing

 

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Parker Seminars Las Vegas 2019 Recap

Casey O'Quinn / March 4, 2019 / Sales & Marketing, Healthcare Marketing

Last week I had the opportunity to attend my first Parker Seminars event in Las Vegas. It was fabulous. At Gravity Digital, we have several clients that are graduates of Parker, and I had heard nothing but rave reviews of their events. Even so, it exceeded my expectations....

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5 Marketing Challenges Healthcare Providers Will Face in 2019

Casey O'Quinn / December 19, 2018 / Healthcare Marketing, Doctor Marketing

At the core of a healthy, growing medical practice, you’re more likely than not to find an effective marketing strategy. These strategies usually cover digital marketing, offline advertising, and intentional efforts to build referral relationships with other healthcare...

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TV Commercials vs. Facebook Video Ads for Healthcare Providers

Casey O'Quinn / August 13, 2018 / Healthcare Marketing

I was recently searching for a file on my computer, I came across a TV Airtime estimate for one of our healthcare provider clients from several years back.

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3 FREE Image Tools for Healthcare Marketing

Casey O'Quinn / July 28, 2017 / Healthcare Marketing

Design is tough… especially for healthcare marketers. We’re faced with a lot of limitations, like cheesy stock photos, limited access to a graphic designer, and quick turnarounds. But we also know images are important for attracting attention and boosting click-through on...

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Demystifying 16 Marketing Acronyms and Terms

Casey O'Quinn / July 19, 2017 / Healthcare Marketing

In Texas, we have a saying:

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Value-based Healthcare Marketing

Anne Carrie / July 13, 2017 / Healthcare Marketing

Nearly everyone in the healthcare industry has heard about value-based care. In a nutshell, it is healthcare’s transition from a fee-for-service reimbursement model that was previously based on volume, to a value-based focus that measures and rewards better outcomes and lower...

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How much should doctors spend on marketing?

Casey O'Quinn / July 6, 2017 / Healthcare Marketing, Doctor Marketing

It’s the number one question on the minds of doctors we meet with to discuss practice marketing, and rightly so.

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4 Ways Doctors Can Use Video for Practice Marketing

Casey O'Quinn / June 30, 2017 / Healthcare Marketing, Doctor Marketing

Medical practices and doctors take note: According to a recent KPCB Internet Trends report, online video will account for 74% of all online traffic in 2017. 

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The Four Fundamentals of Local Medical Practice Marketing

Matt Brannon / June 7, 2017 / Healthcare Marketing

We are often approached by medical practices that know they need to put greater effort into their online marketing but don’t know where to start. Just as the human body needs fundamentals like sleep, good nutrition, and water; there are a few things that every local practice...

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