We’ve had several conversations about trends we see either developing or continuing in 2019 for marketing. We’re talking a lot about personalization, and in the healthcare space it looks a little different. HIPAA can make it hard to personalize marketing, but we have a...
At the core of a healthy, growing medical practice, you’re more likely than not to find an effective marketing strategy. These strategies usually cover digital marketing, offline advertising, and intentional efforts to build referral relationships with other healthcare...
There is a lot of confusion when it comes to terms like “brand” and “branding”. Let’s dive right in and talk about what these terms mean, and what they don’t mean.
In the words of Ferris Beuller:
I just (finally) read "Things a Little Bird Told Me: Confessions of the Creative Mind" by Biz Stone.
Managing online reviews is a critical part of any doctor’s marketing strategy. It’s important to note that the vast majority of negative reviews (19 out of 20) are caused by inadequate communication and disorganized operations. It essentially comes down to providing good...
I got served an ad the other day on Facebook that really bothered me.
It was from another agency that serves the same type of client we do – but with a much different marketing philosophy.
What bothered me was – what he was doing is a lot easier than what we do, and it...
Have you ever met one of those people that seems to be doing exactly what they were created to do, and their energy is so infectious that you just want to be a part of it?
Dr. Tony DeRamus is one of those guys.
I was recently searching for a file on my computer, I came across a TV Airtime estimate for one of our healthcare provider clients from several years back.