Design is tough… especially for healthcare marketers. We’re faced with a lot of limitations, like cheesy stock photos, limited access to a graphic designer, and quick turnarounds. But we also know images are important for attracting attention and boosting click-through on...
In today’s competitive healthcare landscape, patient referrals are not only critical for a medical practice’s success they are necessary for survival. Subsequently, one of the most underutilized methods of marketing and opportunities for practices to gain new patient...
Healthcare content marketing arrived years ago. Physicians are using content marketing to build their medical practices. If you feel like you are running behind, here’s a quick definition:
We're hosting an event in August for Montgomery County medical practices to learn how to create a robust online presence and attract more patients on a budget.
Nearly everyone in the healthcare industry has heard about value-based care. In a nutshell, it is healthcare’s transition from a fee-for-service reimbursement model that was previously based on volume, to a value-based focus that measures and rewards better outcomes and lower...
Managing online reviews is a critical part of any doctor’s marketing strategy. It’s important to note that the vast majority of negative reviews (19 out of 20) are caused by inadequate communication and disorganized operations. It essentially comes down to providing good...
It’s the number one question on the minds of doctors we meet with to discuss practice marketing, and rightly so.
Social media can be daunting for any business. It’s difficult to keep up with platforms, changes, and best practices. Marketing for doctors and medical practices have the added challenge of Protected Health Information and HIPAA.