Make em' stop scrolling by finding the villain

Matt Brannon / May 24, 2019 /


Learn how to grab attention with our (free) before and after exercise!

We chuckle when we see the "Texas Hammer" ads, but you know what?

They've been working for Jim Adler for a long time.

It's because (in his own way) he's identified with his customer's pain and frustration and promised that he's going to go and crush the bad guy that wronged them.

Underneath the theatrics, that's a powerful message.

So, what does that look like in real life for a healthcare provider? Here's an example of one we just released this week. In this video, we addressed the villain of major knee surgery.



So what about you?

Are you spouting off your credentials (like everyone else) or are you speaking to the conversation that's happening inside the mind of your customer?

Try our Before and After exercise to learn how to make your customers stop scrolling and pay attention!

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About the Author Matt Brannon

Matt joined Gravity Digital as the Marketing Director in 2013. He immediately connected with the company vision and values, and played an integral role in Gravity Digital’s transition from a traditional ad agency to an inbound healthcare marketing agency.

Follow Matt Brannon: LinkedIn |

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