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Healthcare Marketing Blog

What Healthcare Marketers Need to Know about Millennials

Anne Carrie / May 30, 2017 /

According to the US Census Bureau, Millennials (ages 18-34) are now the nation’s largest generation, having surpassed the baby boomers (51-69). This so-called “drive-thru” generation has grown up using smartphones, going to Starbucks, and ordering Netflix from their Ipads. It...

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The Patient Experience Starts Online

Casey O'Quinn / May 26, 2017 / Website Best Practices, Healthcare Marketing

Healthcare is changing. The move toward value-based care has put patients in the driver’s seat and patient experience is as important as ever. 

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Our Journey from Traditional to Inbound and Agile Marketing

Matt Brannon / May 22, 2017 /

At heart, the Gravity Digital team are creatives. We were drawn into marketing and advertising by the desire to make things that people enjoy. In 2000, Casey O’Quinn began the company by making hand-crafted websites with custom functionality for each client. From there,...

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Context is Key in Chiropractic Marketing Materials

Casey O'Quinn / May 5, 2017 / Healthcare Marketing

For practices looking to market their services, clinics, and practices, chiropractic marketing materials (especially the web) provide an opportunity to connect with patients, and potential patients, in a powerful way. Context is the way to make chiropractic marketing truly...

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2017 List of Software for Healthcare Marketing, Sales, and Media

Matt Brannon / April 25, 2017 / Healthcare Marketing

As a digital healthcare marketing agency, we are faced with the challenge of trying to keep up with two industries (healthcare and marketing) that evolve at an incredibly fast pace. In order to keep up, we are constantly evaluating the tools that we use. Our founder Casey...

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Content is King in Healthcare Marketing

Anne Carrie / April 12, 2017 / Healthcare Marketing

Healthcare marketing professionals should take note of this advice from Bill Gates (1/3/1996):

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Generating Traffic by Writing Blogs with People in Mind (not Google)

Matt Brannon / March 20, 2017 / Sales & Marketing

Confession, I hate having to incorporate keywords into blog posts to appease the search engines. 

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3 Signs You Need a Healthcare CRM

Casey O'Quinn / March 9, 2017 / Healthcare Marketing

A Customer Relationship Management (CRM) application is essential for every business, including providers and practices in the healthcare space. Some applications claim to be industry specific, like a healthcare CRM. Other applications are universal in nature, but also...

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Distributing Healthcare Video Through Upcycling

Matt Brannon / March 8, 2017 / Healthcare Marketing

You’ve shot and edited a video. You’re proud of it. You feel that it speaks directly to your buyer personas, and it addresses an issue that they're experiencing or provides help or expertise. Congratulations! Now what? How do we get people to watch it?

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The Most Fruitful Social Channels for Our B2B Healthcare Clients

Matt Brannon / March 7, 2017 / Healthcare Marketing

Often when I am reviewing marketing analytics for our clients, I ask myself a question that I heard from my dad many times:

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