When you’re a healthcare provider, your first priority is your patients. This means marketing and design may not always be your specialty. However, in today’s digital age, healthcare providers are still expected to have a strong and professional online presence.
Last week I had the opportunity to attend my first Parker Seminars event in Las Vegas. It was fabulous. At Gravity Digital, we have several clients that are graduates of Parker, and I had heard nothing but rave reviews of their events. Even so, it exceeded my expectations....
I posted a question recently on LinkedIn asking physicians and practice managers to weigh in on this question:
Matt: So Tyler, you are probably the best person that I know at running Google Ads and I'm thankful that you do that for us and for our clients. I think you do a great job.
We’ve had several conversations about trends we see either developing or continuing in 2019 for marketing. We’re talking a lot about personalization, and in the healthcare space it looks a little different. HIPAA can make it hard to personalize marketing, but we have a...
At the core of a healthy, growing medical practice, you’re more likely than not to find an effective marketing strategy. These strategies usually cover digital marketing, offline advertising, and intentional efforts to build referral relationships with other healthcare...
There is a lot of confusion when it comes to terms like “brand” and “branding”. Let’s dive right in and talk about what these terms mean, and what they don’t mean.