Marketing Blog

If you’re not technologically inclined, website planning might seem like a complex and headache-inducing ordeal. It certainly can be, if you haven’t approached the process strategically.

Here are a few factors to consider when undergoing a website redesign.

There’s a reason 76% of marketers are blogging more this year. Sites with a blog gain 434% more attention from search engines, and almost half of marketers call blogging their most critical content marketing tool. If you’ve ever wondered how to make a blog that Google will fall...

Well, the obvious answer is: Search Engine Optimization.

Of course, if digital marketing isn’t your strong suit, then you’re probably looking for a slightly more in-depth definition. Here is an SEO overview for beginners.

Consumers have become so suspicious of obvious attempts to sell that marketers are now left with only one option: to entertain, engage, and inform. If you’ve ever wondered 'how does blogging work' and done any research into content marketing, you’ll probably have come across a...

Without an online presence, you probably won’t exist for long out in the real world. These days, customers rarely know companies unless Google knows them, too, so your website is a necessity. If you’re wondering how to plan a website, you probably feel more intimidated than you...

Creating a Blog in Five Simple Steps

Blogging has become a critical way to reach new clients and introduce buyers to the first point in your marketing funnel, but with Google algorithms changing on a monthly basis, it can be challenging to figure out how to gain search engine rank. The corporate world uses blogging...

You have been given the daunting task of redesigning the company website in order to attract more leads and potential clients. Where do you start? There are so many different opinions online but you only have so much time. Let’s take a look at a few website ideas to get you on...

Earlier this year, Facebook announced they were changing the way that content was served up into the news feeds of its users. For businesses, the effect was that breaking into the news feeds of people who already liked or followed a page was going to be difficult. This left many...

If you're a sales or marketing professional who is just now catching up with mastering online marketing, don’t worry. You’re not a dinosaur...yet.

Plenty of people in sales still rely heavily on traditional offline sales techniques to bring in the majority of their leads and...