THE MODERN DIGITAL WORLD
Looking at the world today, technology is everywhere. Smartphones, laptops, and tablets have changed popular culture and the way we do business. This has had an almost tangible impact on the marketing and sales profession. The hard sell is losing its...
Now that so many people and businesses have jumped on the social media bandwagon, it is becoming harder than ever to make yourself heard above the noise. When you're using social media for sales, creating engaging, shareable content is the key to success. But what does that...
If you are starting to feel like Facebook pulled the old bait-and-switch on you, you are not alone. Many businesses feel like they were drawn to the promise of a vast audience, and just when things started to get rolling, the rug was pulled out. Reaching your audience...
Google Panda, Penguin, and now Hummingbird… what’s with all the critters? Google uses code-names for each version of it’s search algorithm. Hummingbird is the newest flavor, and it represents the most significant rebuild to it’s search algorithm in a very long time. It’s all...