You have been given the daunting task of redesigning the company website in order to attract more leads and potential clients. Where do you start? There are so many different opinions online but you only have so much time. Let’s take a look at a few website ideas to get you on track.
If you don't have a designer working in-house, you may need to look into hiring one. The list below is a good place to begin when it comes to prioritizing your site and you'll want to share your list with your designer before work begins. When researching a provider, be sure to prepare some questions to make sure that you are hiring the right person or team.
1. Make it mobile friendly
As expected, more people access the web from mobile devices than desktops. Ensure your website is mobile-friendly, ideally through responsive design so it can easily be navigated on any size screen.
2. Use a SEO tool to get you started
A search engine optimization tool (like Yoast or Hubspot) is a tool that helps you ensure that your website will be found by search engines. SEO involves the use of keywords and metatags and also having content that people want to read and link to. Do some research to determine which keywords are the best for your company. Long tail keywords are the phrases people type into search engines in order to find information about your product or service. Try to determine which ones will lead visitors to your content. The SEO tool will check your site to make sure you are using these keywords in the appropriate places.
3. Have a blog or content strategy in place
Keeping potential clients interested and bringing them to your website involves a continuous process of blogging and changing content. Having a schedule or calendar set up to determine how often you will insert a new blog and also having some ideas as to the topics you will discuss will assist you in doing so. To be successful, your content should provide useful information, answer specific questions or be entertaining so readers remain engaged.
4. Make use of social media
Since so many people use social media it is good practice to encourage them to share your content on their pages. Have a link to Facebook on your pages and use twitter to generate interest in your latest blog entry.
Set up your own company Facebook page and keep the posts fresh and engaging. Refer people to your company site or blog entry. You can also set up tools (like AddThis) to make sure that it is easy to share your content on social platforms directly from your site.
5. Implement Calls to Action
Once you have people reading your blogs, web content or social media pages, the next step is having them move on in the buyer’s journey and complete the goal you have set for the campaign. This may be to join a mailing list, download a free e-book or make a purchase. A call to action is an actionable phrase with a hyperlink that leads your potential client to the next step. Learning how and when to implement this technique is crucial in generating the information and sales leads you are working towards.
6. Use CRM software to consolidate data
CRM or customer relationship management software will enable you to create a database of all your interactions with potential clients. This software can track social media comments, questions, forms, telephone conversations and history on every contact made with your company.
As you can see from the above ideas there is so much to learn. Incorporating some of these ideas will implement the concepts of inbound marketing and will help to insure that you do get those leads and potential clients that you are trying to attract.
About the Author Matt Brannon
Matt joined Gravity Digital as the Marketing Director in 2013. He immediately connected with the company vision and values, and played an integral role in Gravity Digital’s transition from a traditional ad agency to an inbound healthcare marketing agency.
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