The world’s best salespeople have customer relationship management and field sales qualifications, not marketing degrees. Even so, it’s probably your sales team who profiles your clients and decides how and why to follow up on leads; a role they’re simply not trained to fulfill.
The world’s brand giants can be found right at the forefront of public consciousness whenever the nation is celebrating. The feel-good factor of the holidays makes them the perfect time to introduce clients to your business. Your brand will bring their lives plenty of gladness...
In marketing’s dark ages, all you needed to stitch together a campaign was textbook knowledge of a field that rarely changed. These days, marketing gurus need two new traits: flexibility and a constant learning curve. The internet’s marketing requirements change every single...
Wired magazine announced the extinction of traditional advertising back in ’94. Ever since its torturous death, marketing departments have adopted two broad solutions:
When the internet was only a twinkle in Robert Kahn’s eye, marketing was limited to buying, sales, and advertising. As the digital world evolved, it became a more multidisciplinary field, with each discipline managed by talented craftsmen. Compelling content has become one of...
Clutter is as catastrophic to web design as it is to fine art. Present your audience with every website element including the kitchen sink and you’ll earn none of their focus. This is only one of the many ways the Pareto Principle evidences itself in the online marketing world....
Having a business school qualification doesn't necessarily prepare you for online marketing 2.0. To succeed in the digital age, you must evolve at the same lightning-quick pace that internet marketing does, a difficult achievement if you're new to the field.
In The Wolf of Wall Street, Jordan Belfort asks his seminar audience to “sell me this pen.” They respond with an array of selling points that could bore the hind leg off a hot lead. The real Belfort calls it a trick question because, “before I’m even going to sell a pen to...
When many of the world's most successful blogs make their profits via inbound marketing, it’s safe to assume it’s an effective tool. Mark Manson’s site has achieved its intention so well that it’s known for the quality of its content more than its role as a lead nurturing tool....
Having leads is like owning Ferrari parts. Until you actually do something with them, they’re worth less than the materials used to build them. If your ROI isn’t growing and you have enough leads to craft a thousand demographics, you’ve probably already figured out that lead...