8 in 10 adults in the United States are on Facebook, that means your prospects are on Facebook. It’s not B2B or B2C, it's H2H. Human to Human.
If you're the kind of person who has set your Facebook profile to auto-publish to Twitter, this article is for you.
In this 4-part series, we’re discussing social media best practices for healthcare marketing. Specifically, B2B (Business to Business) companies that provide products and services to providers. There is a common misconception that social media isn't a place for B2B, but it’s...
What are you doing to increase customer engagement and ranking? Prospects demand your presence online, need information and want variety. Video, infographics and blogging are proven ways to get attention for all stages of lead nurturing. As more consumers like to research prior...
Can you stand to lose over a third of your healthcare website visitors? When your website takes over 3 seconds to load, you stand to lose potential traffic. Website visitors will jump to a competitor’s site when a site has slow page loads and may stop "shopping" altogether or...
Content makes or breaks your online visibility. The state of your website and the benefits of your healthcare businesses services or products do not really matter when it is buried on page 7 during a related search. You need quality content to get eyes on your website. These top...
Your business is a special snowflake, and we don’t mean that in the pejorative sense. You’ve spent years nursing it to health. You’ve crafted an intensive understanding of the clients you serve, and you’ve polished your brand identity enough to make it gleam. It’s understandable...
Building an online presence is like creating a new planet complete with its own characters, stories, and evolution. Gravity Digital got to create online magic in the shadow of a business that was, in itself, its own magical world. We began a campaign for The Arbor Gate Garden...
These days, it’s all too common to apply a marketing degree that might as well come from the middle ages to the online world. Putting your 1994 diploma to work on a 2016 campaign is synonymous with letting your favorite 10-year-old nephew manage your strategy. In fact, knowing...