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The Patient Experience Starts Online

Casey O'Quinn / May 26, 2017 / Website Best Practices, Healthcare Marketing

Healthcare is changing. The move toward value-based care has put patients in the driver’s seat and patient experience is as important as ever. 

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Context is Key in Chiropractic Marketing Materials

Casey O'Quinn / May 5, 2017 / Healthcare Marketing

For practices looking to market their services, clinics, and practices, chiropractic marketing materials (especially the web) provide an opportunity to connect with patients, and potential patients, in a powerful way. Context is the way to make chiropractic marketing truly...

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2017 List of Software for Healthcare Marketing, Sales, and Media

Matt Brannon / April 25, 2017 / Healthcare Marketing

As a digital healthcare marketing agency, we are faced with the challenge of trying to keep up with two industries (healthcare and marketing) that evolve at an incredibly fast pace. In order to keep up, we are constantly evaluating the tools that we use. Our founder Casey...

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Content is King in Healthcare Marketing

Anne Carrie / April 12, 2017 / Healthcare Marketing

Healthcare marketing professionals should take note of this advice from Bill Gates (1/3/1996):

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3 Signs You Need a Healthcare CRM

Casey O'Quinn / March 9, 2017 / Healthcare Marketing

A Customer Relationship Management (CRM) application is essential for every business, including providers and practices in the healthcare space. Some applications claim to be industry specific, like a healthcare CRM. Other applications are universal in nature, but also...

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Distributing Healthcare Video Through Upcycling

Matt Brannon / March 8, 2017 / Healthcare Marketing

You’ve shot and edited a video. You’re proud of it. You feel that it speaks directly to your buyer personas, and it addresses an issue that they're experiencing or provides help or expertise. Congratulations! Now what? How do we get people to watch it?

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The Most Fruitful Social Channels for Our B2B Healthcare Clients

Matt Brannon / March 7, 2017 / Healthcare Marketing

Often when I am reviewing marketing analytics for our clients, I ask myself a question that I heard from my dad many times:

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Healthcare Video Production Tips from a 20 Year Pro

Matt Brannon / February 21, 2017 / Healthcare Marketing

We recently had the chance to sit down talk to Matt Dufilho about some of his processes for video production. Matt is currently the director of media production for a 300 bed hospital. He is responsible for video content that includes broadcast TV commercials, staff training...

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3 Common Mistakes on Healthcare Blogs

Casey O'Quinn / February 20, 2017 / Healthcare Marketing

I spend a lot of time on healthcare blogs. As a healthcare marketing agency, it’s our job to keep abreast of new technologies, monitor regulatory changes within the industry and the shift toward a consumer model, stay on top of our clients’ competitors, and also prospect for...

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Developing Topics for Healthcare Videos (People Will Actually Care About)

Casey O'Quinn / February 8, 2017 / Healthcare Marketing

At Gravity Digital, we're going “all-in” on video in 2017. In fact, we’ve set a goal of making about 50% of the healthcare content we produce this year video-based. We realize that’s a lofty goal, but we’ve put a few processes in place that should help facilitate it.

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