--- title: 4 Ways Doctors Can Use Video for Practice Marketing description: Here are 4 ways doctors can use video for practice marketing to take advantage of the rising demand for healthcare video and leverage its potential. image: https://blog.gravitydigital.com/hubfs/video-for-practice-marketing.jpg --- [![gravity-digital-logo-1](https://blog.gravitydigital.com/hs-fs/hubfs/gravity-digital-logo-1.png?width=171&name=gravity-digital-logo-1.png)](http://gravitydigital.com/)   - [Home](https://gravitydigital.com/) - [About](https://gravitydigital.com/healthcare-marketing-agency/) - [Results](https://gravitydigital.com/results/) - [Video Campaigns](https://gravitydigital.com/video-campaigns/) - [Blog](https://blog.gravitydigital.com/) - [Try a 90-Day Scale or Bail Campaign](https://gravitydigital.com/90-day-scale-or-bail-campaign/) [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.gravitydigital.com%2F4-ways-doctors-can-use-video-for-practice-marketing%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.gravitydigital.com%2F4-ways-doctors-can-use-video-for-practice-marketing%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.gravitydigital.com%2F4-ways-doctors-can-use-video-for-practice-marketing%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.gravitydigital.com%2F4-ways-doctors-can-use-video-for-practice-marketing%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=4%20Ways%20Doctors%20Can%20Use%20Video%20for%20Practice%20Marketing) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fblog.gravitydigital.com%2F4-ways-doctors-can-use-video-for-practice-marketing%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog.gravitydigital.com%2F4-ways-doctors-can-use-video-for-practice-marketing%3Futm_medium%3Dsocial%26utm_source%3Demail) # 4 Ways Doctors Can Use Video for Practice Marketing [Casey O'Quinn](https://blog.gravitydigital.com/author/casey-oquinn) / June 30, 2017 / [Healthcare Marketing](https://blog.gravitydigital.com/topic/healthcare-marketing), [Doctor Marketing](https://blog.gravitydigital.com/topic/doctor-marketing) Medical practices and doctors take note: According to a recent KPCB Internet Trends [report](http://www.kpcb.com/internet-trends), ***online video will account for 74% of all online traffic in 2017.***  ![video for practice marketing doctors](https://blog.gravitydigital.com/hs-fs/hubfs/video-for-practice-marketing.jpg?width=320&name=video-for-practice-marketing.jpg "video for practice marketing doctors")Americans are looking for health-related content - 80% of adult Internet users, (93 million) have searched for at least one of 16 major health topics. Health research is one of the most popular online activities. ([Pew Internet Research](http://www.pewinternet.org/files/old-media/Files/Reports/2003/PIP_Health_Report_July_2003.pdf.pdf)) How can [doctors marketing their practices](https://gravitydigital.com/doctor-marketing/) take advantage of video and leverage its potential? ## Use Video to Educate Give viewers and patients information and help them understand issues they may be facing. Don’t try to solve specific medical issues or give treatment plans***.*** [Content is still king](https://blog.gravitydigital.com/content-is-king-in-healthcare-marketing), and it’s all about information. Providing a view with foundational information to help them understand symptoms they may be experiencing and causes of conditions and diseases is a great place to start and it provides real value. Keep it general so it appeals to as many viewers as possible and encourages the viewer to visit a medical professional for their specific situation. Example: What is Facet Syndrome?    ## Use Video to Entertain It can be intimidating to think about using humor in videos for a medical practice, but it can be done. When pulled off correctly, a humorous video has the potential to reach a LOT of people. We call this “virality”. Here are a few tips to get started. - It needs to relate to the business and the viewer. - Hook the viewer early. - Don’t offend people. (There is a line. Don’t cross it.) Looking for ideas? Take a look at the stereotypes in the industry. Can you make fun of yourself and have fun with it? Example: Dodgeball Danny ## Use Video to Put Patients at Ease A visit to the doctor can cause anxiety for patients. Particularly for a new patient. A “what to expect” video is a great way to walk a patient through their first visit or a procedure/treatment. Also, by setting a patient’s expectations before their visit, the practice is positioned to meet or even exceed those expectations… and that creates a positive [patient experience](https://blog.gravitydigital.com/the-patient-experience-starts-online). Example: What to Expect  ## Use Video to Maximize Exposure Video is a commitment and requires resources. But, that video becomes an asset. Here are a few ways to get more out of it. - **Publish and distribute:** Host the video on your website, publish it on YouTube and Facebook (natively). - **Create a transcript:** Google loves videos with a transcript, so include it on YouTube and your site. There are plenty of services that will create a transcript for your video. - **Create a blog post or article:** Many people find it’s much easier to talk on camera than to sit down and write an article. After you have a transcript, clean it up and make a blog post or article. **Conclusion** Video is daunting from both a creative and techincal perspective. With so many Americans looking for health-related information online, and a huge demand for video content, doctors using video for practice marketing will be well positioned.  [![Try a 90-Day Scale or Bail Campaign!](https://no-cache.hubspot.com/cta/default/2103944/7f14422f-b39f-4916-81fd-df064a3bc167.png)](https://cta-redirect.hubspot.com/cta/redirect/2103944/7f14422f-b39f-4916-81fd-df064a3bc167) ![](https://app.hubspot.com/settings/avatar/837d1c611170325ac1cad8390cb0217f)About the Author [Casey O'Quinn](https://blog.gravitydigital.com/author/casey-oquinn) Casey founded Gravity Digital in 2000 after serving as the Internet Services Director for a Nashville-based Ad Agency. He's a rare breed that operates both left and right brain, so along with oversight of the company he's active in the creative process for our clients. Follow Casey O'Quinn: [LinkedIn](https://www.linkedin.com/in/caseyoquinn) | [Twitter](https://twitter.com/caseyoquinn) S [![New call-to-action](https://no-cache.hubspot.com/cta/default/2103944/8eaa05cc-1d19-4b18-bccc-f48d723c860c.png)](https://cta-redirect.hubspot.com/cta/redirect/2103944/8eaa05cc-1d19-4b18-bccc-f48d723c860c) ### RECENT POSTS ### CATEGORIES - [Healthcare Marketing (22)](https://blog.gravitydigital.com/topic/healthcare-marketing) - [Sales & Marketing (18)](https://blog.gravitydigital.com/topic/sales-marketing) - [Website Best Practices (15)](https://blog.gravitydigital.com/topic/website-best-practices) - [Doctor Marketing (11)](https://blog.gravitydigital.com/topic/doctor-marketing) - [Social Media (4)](https://blog.gravitydigital.com/topic/social-media) - [Creating Awareness and Engagement (2)](https://blog.gravitydigital.com/topic/creating-awareness-and-engagement) see all ### Subscribe to Email Updates COPYRIGHT ©2020 GRAVITY DIGITAL. ALL RIGHTS RESERVED. 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