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Healthcare Marketing Blog

Matt Brannon

Matt joined Gravity Digital as the Marketing Director in 2013. He immediately connected with the company vision and values, and played an integral role in Gravity Digital’s transition from a traditional ad agency to an inbound healthcare marketing agency.
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Recent Posts

13 Ways to Improve Customer Service at Your Medical Practice TODAY

Matt Brannon / July 7, 2017 / Doctor Marketing

Managing online reviews is a critical part of any doctor’s marketing strategy. It’s important to note that the vast majority of negative reviews (19 out of 20) are caused by inadequate communication and disorganized operations. It essentially comes down to providing good...

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How to Handle Negative Doctor Reviews

Matt Brannon / June 27, 2017 / Doctor Marketing

Many physician practices would prefer not to think about online doctor reviews, and for good reason. It can be easy to feel powerless when it comes to responding to feedback. Unlike other business owners, who are able to provide their side of the story on public forums, HIPAA...

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The Four Fundamentals of Local Medical Practice Marketing

Matt Brannon / June 7, 2017 / Healthcare Marketing

We are often approached by medical practices that know they need to put greater effort into their online marketing but don’t know where to start. Just as the human body needs fundamentals like sleep, good nutrition, and water; there are a few things that every local practice...

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Our Journey from Traditional to Inbound and Agile Marketing

Matt Brannon / May 22, 2017 /

At heart, the Gravity Digital team are creatives. We were drawn into marketing and advertising by the desire to make things that people enjoy. In 2000, Casey O’Quinn began the company by making hand-crafted websites with custom functionality for each client. From there,...

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2017 List of Software for Healthcare Marketing, Sales, and Media

Matt Brannon / April 25, 2017 / Healthcare Marketing

As a digital healthcare marketing agency, we are faced with the challenge of trying to keep up with two industries (healthcare and marketing) that evolve at an incredibly fast pace. In order to keep up, we are constantly evaluating the tools that we use. Our founder Casey...

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Generating Traffic by Writing Blogs with People in Mind (not Google)

Matt Brannon / March 20, 2017 / Sales & Marketing

Confession, I hate having to incorporate keywords into blog posts to appease the search engines. 

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Distributing Healthcare Video Through Upcycling

Matt Brannon / March 8, 2017 / Healthcare Marketing

You’ve shot and edited a video. You’re proud of it. You feel that it speaks directly to your buyer personas, and it addresses an issue that they're experiencing or provides help or expertise. Congratulations! Now what? How do we get people to watch it?

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The Most Fruitful Social Channels for Our B2B Healthcare Clients

Matt Brannon / March 7, 2017 / Healthcare Marketing

Often when I am reviewing marketing analytics for our clients, I ask myself a question that I heard from my dad many times:

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Nerd Alert! What if Our Marketing Heroes Were Time Travelers?

Matt Brannon / March 1, 2017 / Sales & Marketing

This will be the weirdest thing you read this week. Anyway, here goes.

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Interview with Matt Dufilho on Healthcare Video Post-Production

Matt Brannon / February 27, 2017 /

We've had the pleasure of working with Matt Dufilho for the better part of a decade. Matt is a multi-Addy award winning producer and director who has been working in healthcare for a long time. Although he started in clinical practice (he still calls himself a recovering...

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