Having leads is like owning Ferrari parts. Until you actually do something with them, they’re worth less than the materials used to build them. If your ROI isn’t growing and you have enough leads to craft a thousand demographics, you’ve probably already figured out that lead...
Casey O'Quinn
Recent Posts
If you’re not technologically inclined, website planning might seem like a complex and headache-inducing ordeal. It certainly can be, if you haven’t approached the process strategically.
Here are a few factors to consider when undergoing a website redesign.
There’s a reason 76% of marketers are blogging more this year. Sites with a blog gain 434% more attention from search engines, and almost half of marketers call blogging their most critical content marketing tool. If you’ve ever wondered how to make a blog that Google will fall...
Well, the obvious answer is: Search Engine Optimization.
Of course, if digital marketing isn’t your strong suit, then you’re probably looking for a slightly more in-depth definition. Here is an SEO overview for beginners.
Consumers have become so suspicious of obvious attempts to sell that marketers are now left with only one option: to entertain, engage, and inform. If you’ve ever wondered 'how does blogging work' and done any research into content marketing, you’ll probably have come across a...
Without an online presence, you probably won’t exist for long out in the real world. These days, customers rarely know companies unless Google knows them, too, so your website is a necessity. If you’re wondering how to plan a website, you probably feel more intimidated than you...
Creating a Blog in Five Simple Steps
Blogging has become a critical way to reach new clients and introduce buyers to the first point in your marketing funnel, but with Google algorithms changing on a monthly basis, it can be challenging to figure out how to gain search engine rank. The corporate world uses blogging...
THE MODERN DIGITAL WORLD
Looking at the world today, technology is everywhere. Smartphones, laptops, and tablets have changed popular culture and the way we do business. This has had an almost tangible impact on the marketing and sales profession. The hard sell is losing its...
Now that so many people and businesses have jumped on the social media bandwagon, it is becoming harder than ever to make yourself heard above the noise. When you're using social media for sales, creating engaging, shareable content is the key to success. But what does that...