--- title: Video Marketing Blog - Strategy, Inbound, Agency Info | Casey O'Quinn (4) description: Casey founded Gravity Digital in 2000 after serving as the Internet Services Director for a Nashville-based Ad Agency. He's a rare breed that operates both left and right brain, so along with oversight of the company he's active in the creative process for our clients. (4) --- [![gravity-digital-logo-1](https://blog.gravitydigital.com/hs-fs/hubfs/gravity-digital-logo-1.png?width=171&name=gravity-digital-logo-1.png)](http://gravitydigital.com/)   - [Home](https://gravitydigital.com/) - [About](https://gravitydigital.com/healthcare-marketing-agency/) - [Results](https://gravitydigital.com/results/) - [Video Campaigns](https://gravitydigital.com/video-campaigns/) - [Blog](https://blog.gravitydigital.com/) - [Try a 90-Day Scale or Bail Campaign](https://gravitydigital.com/90-day-scale-or-bail-campaign/) ## Free Marketing Resources [![New call-to-action](https://no-cache.hubspot.com/cta/default/2103944/89da3041-3ca6-4132-80e0-17e1657b4b7a.png)](https://cta-redirect.hubspot.com/cta/redirect/2103944/89da3041-3ca6-4132-80e0-17e1657b4b7a) [![New call-to-action](https://no-cache.hubspot.com/cta/default/2103944/8eaa05cc-1d19-4b18-bccc-f48d723c860c.png)](https://cta-redirect.hubspot.com/cta/redirect/2103944/8eaa05cc-1d19-4b18-bccc-f48d723c860c)   # Marketing Blog ## Casey O'Quinn ![](https://app.hubspot.com/settings/avatar/837d1c611170325ac1cad8390cb0217f) Casey founded Gravity Digital in 2000 after serving as the Internet Services Director for a Nashville-based Ad Agency. He's a rare breed that operates both left and right brain, so along with oversight of the company he's active in the creative process for our clients. Find me on: ### Recent Posts [![](https://blog.gravitydigital.com/hubfs/warmleads.jpg)](https://blog.gravitydigital.com/set-your-warm-leads-on-fire) ## [How to set your warm leads on fire](https://blog.gravitydigital.com/set-your-warm-leads-on-fire) Casey O'Quinn / August 5, 2016 / [Sales & Marketing](https://blog.gravitydigital.com/topic/sales-marketing) Having leads is like owning Ferrari parts. Until you actually do something with them, they’re worth less than the materials used to build them. If your ROI isn’t growing and you have enough leads to craft a thousand demographics, you’ve probably already figured out that lead... [Read More](https://blog.gravitydigital.com/set-your-warm-leads-on-fire) [![](https://blog.gravitydigital.com/hubfs/websiteplanning.jpg)](https://blog.gravitydigital.com/website-planning-how-to-make-or-break-your-project) ## [Website Planning: How to Make or Break Your Project](https://blog.gravitydigital.com/website-planning-how-to-make-or-break-your-project) Casey O'Quinn / August 2, 2016 / [Website Best Practices](https://blog.gravitydigital.com/topic/website-best-practices) If you’re not technologically inclined, website planning might seem like a complex and headache-inducing ordeal. It certainly can be, if you haven’t approached the process strategically. Here are a few factors to consider when undergoing a website redesign. [Read More](https://blog.gravitydigital.com/website-planning-how-to-make-or-break-your-project) [![](https://blog.gravitydigital.com/hubfs/howtomakeablog.jpg)](https://blog.gravitydigital.com/how-to-make-a-blog-to-increase-qualified-traffic-in-5-steps) ## [How to make a blog to increase qualified traffic in 5 steps](https://blog.gravitydigital.com/how-to-make-a-blog-to-increase-qualified-traffic-in-5-steps) Casey O'Quinn / July 29, 2016 / [Website Best Practices](https://blog.gravitydigital.com/topic/website-best-practices) There’s a reason [76% of marketers](https://www.impactbnd.com/blog/25-little-known-blogging-statistics-to-boost-your-strategy-in-2016)are blogging more this year. Sites with a blog [gain 434% more attention](https://www.impactbnd.com/blog/25-little-known-blogging-statistics-to-boost-your-strategy-in-2016) from search engines, and almost half of marketers call blogging their most critical content marketing tool. If you’ve ever wondered [how to make a blog](https://blog.gravitydigital.com/how-do-i-start-a-blog) that Google will fall... [Read More](https://blog.gravitydigital.com/how-to-make-a-blog-to-increase-qualified-traffic-in-5-steps) [![](https://blog.gravitydigital.com/hubfs/whatdoesseostandfor.jpg)](https://blog.gravitydigital.com/what-does-seo-stand-for) ## [What does SEO stand for?](https://blog.gravitydigital.com/what-does-seo-stand-for) Casey O'Quinn / July 26, 2016 / [Website Best Practices](https://blog.gravitydigital.com/topic/website-best-practices) Well, the obvious answer is: Search Engine Optimization. Of course, if digital marketing isn’t your strong suit, then you’re probably looking for a slightly more in-depth definition. Here is an SEO overview for beginners. [Read More](https://blog.gravitydigital.com/what-does-seo-stand-for) [![](https://blog.gravitydigital.com/hubfs/how-does-blogging-work.jpg)](https://blog.gravitydigital.com/how-does-blogging-work) ## [How does blogging work within a marketing strategy?](https://blog.gravitydigital.com/how-does-blogging-work) Casey O'Quinn / July 22, 2016 / [Website Best Practices](https://blog.gravitydigital.com/topic/website-best-practices) Consumers have become so suspicious of obvious attempts to sell that marketers are now left with only one option: to entertain, engage, and inform. If you’ve ever wondered 'how does blogging work' and done any research into content marketing, you’ll probably have come across a... [Read More](https://blog.gravitydigital.com/how-does-blogging-work) [![](https://blog.gravitydigital.com/hubfs/avoidheadaches.jpg)](https://blog.gravitydigital.com/how-to-plan-a-website-and-avoid-headaches) ## [How to Plan a Website and Avoid Headaches](https://blog.gravitydigital.com/how-to-plan-a-website-and-avoid-headaches) Casey O'Quinn / July 19, 2016 / [Website Best Practices](https://blog.gravitydigital.com/topic/website-best-practices) Without an online presence, you probably won’t exist for long out in the real world. These days, customers rarely know companies unless Google knows them, too, so your website is a necessity. If you’re wondering how to plan a website, you probably feel more intimidated than you... [Read More](https://blog.gravitydigital.com/how-to-plan-a-website-and-avoid-headaches) [![](https://blog.gravitydigital.com/hubfs/creating_a_blog.jpg)](https://blog.gravitydigital.com/creating-a-blog-that-people-and-search-engines-will-read) ## [Creating a blog that people AND search engines will read](https://blog.gravitydigital.com/creating-a-blog-that-people-and-search-engines-will-read) Casey O'Quinn / July 15, 2016 / [Website Best Practices](https://blog.gravitydigital.com/topic/website-best-practices) **Creating a Blog in Five Simple Steps** [Read More](https://blog.gravitydigital.com/creating-a-blog-that-people-and-search-engines-will-read) [![](https://blog.gravitydigital.com/hubfs/how-do-i-start-a-blog.jpg)](https://blog.gravitydigital.com/how-do-i-start-a-blog) ## [How do I start a blog?](https://blog.gravitydigital.com/how-do-i-start-a-blog) Casey O'Quinn / July 8, 2016 / [Website Best Practices](https://blog.gravitydigital.com/topic/website-best-practices) Blogging has become a critical way to reach new clients and introduce buyers to the first point in your marketing funnel, but with [Google algorithms](https://blog.gravitydigital.com/getting-to-page-1-on-google) changing on a monthly basis, it can be challenging to figure out how to gain search engine rank. The corporate world uses blogging... [Read More](https://blog.gravitydigital.com/how-do-i-start-a-blog) [![](https://blog.gravitydigital.com/hubfs/modern-sales-strategies.jpg)](https://blog.gravitydigital.com/best-sales-strategies-for-b2b-todays-market) ## [Best Sales Strategies for B2B in Today's Market](https://blog.gravitydigital.com/best-sales-strategies-for-b2b-todays-market) Casey O'Quinn / April 6, 2016 / [Sales & Marketing](https://blog.gravitydigital.com/topic/sales-marketing) **THE MODERN DIGITAL WORLD** Looking at the world today, technology is everywhere. Smartphones, laptops, and tablets have changed popular culture and the way we do business. This has had an almost tangible impact on the marketing and sales profession. ***The hard sell is losing its...*** [Read More](https://blog.gravitydigital.com/best-sales-strategies-for-b2b-todays-market) [![](https://blog.gravitydigital.com/hubfs/social-hands-lg-862x527.jpg)](https://blog.gravitydigital.com/using-social-media-for-sales-create-engaging-shareable-content) ## [Using Social Media for Sales: Create Engaging, Shareable Content](https://blog.gravitydigital.com/using-social-media-for-sales-create-engaging-shareable-content) Casey O'Quinn / October 8, 2015 / [Sales & Marketing](https://blog.gravitydigital.com/topic/sales-marketing) Now that so many people and businesses have jumped on the social media bandwagon, it is becoming harder than ever to make yourself heard above the noise. When you're using social media for sales, creating engaging, shareable content is the key to success. But what does that... [Read More](https://blog.gravitydigital.com/using-social-media-for-sales-create-engaging-shareable-content) [Previous](https://blog.gravitydigital.com/author/casey-oquinn/page/3) [Next](https://blog.gravitydigital.com/author/casey-oquinn/page/5) COPYRIGHT ©2020 GRAVITY DIGITAL. ALL RIGHTS RESERVED. (936) 588-2882 •18445 HIGHWAY 105 W •Suite 102, #388 • Montgomery, Texas 77356