Marketing Blog

We're big fans of video marketing. In fact, it drives most of our campaigns.  

At the core of a healthy, growing medical practice, you’re more likely than not to find an effective marketing strategy. These strategies usually cover digital marketing, offline advertising, and intentional efforts to build referral relationships with other healthcare providers.

There is a lot of confusion when it comes to terms like “brand” and “branding”. Let’s dive right in and talk about what these terms mean, and what they don’t mean.

I was recently searching for a file on my computer, I came across a TV Airtime estimate for one of our healthcare provider clients from several years back.

Design is tough… especially for healthcare marketers. We’re faced with a lot of limitations, like cheesy stock photos, limited access to a graphic designer, and quick turnarounds. But we also know images are important for attracting attention and boosting click-through on social...

Healthcare content marketing arrived years ago. Physicians are using content marketing to build their medical practices. If you feel like you are running behind, here’s a quick definition:

In Texas, we have a saying:

It’s the number one question on the minds of doctors we meet with to discuss practice marketing, and rightly so.

Medical practices and doctors take note: According to a recent KPCB Internet Trends report, online video will account for 74% of all online traffic in 2017.