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Casey O'Quinn

Casey founded Gravity Digital in 2000 after serving as the Internet Services Director for a Nashville-based Ad Agency. He's a rare breed that operates both left and right brain, so along with oversight of the company he's active in the creative process for our clients.
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Recent Posts

Using Personalization in Medical Practice Marketing

Casey O'Quinn / January 28, 2019 /

 We’ve had several conversations about trends we see either developing or continuing in 2019 for marketing. We’re talking a lot about personalization, and in the healthcare space it looks a little different. HIPAA can make it hard to personalize marketing, but we have a...

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5 Marketing Challenges Healthcare Providers Will Face in 2019

Casey O'Quinn / December 19, 2018 / Doctor Marketing, Healthcare Marketing

At the core of a healthy, growing medical practice, you’re more likely than not to find an effective marketing strategy. These strategies usually cover digital marketing, offline advertising, and intentional efforts to build referral relationships with other healthcare...

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Branding for Medical Practices

Casey O'Quinn / December 11, 2018 / Doctor Marketing

There is a lot of confusion when it comes to terms like “brand” and “branding”. Let’s dive right in and talk about what these terms mean, and what they don’t mean.

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TV Commercials vs. Facebook Video Ads for Healthcare Providers

Casey O'Quinn / August 13, 2018 / Healthcare Marketing

I was recently searching for a file on my computer, I came across a TV Airtime estimate for one of our healthcare provider clients from several years back.

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3 FREE Image Tools for Healthcare Marketing

Casey O'Quinn / July 28, 2017 / Healthcare Marketing

Design is tough… especially for healthcare marketers. We’re faced with a lot of limitations, like cheesy stock photos, limited access to a graphic designer, and quick turnarounds. But we also know images are important for attracting attention and boosting click-through on...

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5 Healthcare Content Marketing Examples for Doctors

Casey O'Quinn / July 24, 2017 / Doctor Marketing

Healthcare content marketing arrived years ago. Physicians are using content marketing to build their medical practices. If you feel like you are running behind, here’s a quick definition:

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Demystifying 16 Marketing Acronyms and Terms

Casey O'Quinn / July 19, 2017 / Healthcare Marketing

In Texas, we have a saying:

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How much should doctors spend on marketing?

Casey O'Quinn / July 6, 2017 / Doctor Marketing, Healthcare Marketing

It’s the number one question on the minds of doctors we meet with to discuss practice marketing, and rightly so.

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4 Ways Doctors Can Use Video for Practice Marketing

Casey O'Quinn / June 30, 2017 / Doctor Marketing, Healthcare Marketing

Medical practices and doctors take note: According to a recent KPCB Internet Trends report, online video will account for 74% of all online traffic in 2017. 

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Do’s and Don’ts of Social Media for Doctors

Casey O'Quinn / June 27, 2017 / Doctor Marketing

Social media can be daunting for any business. It’s difficult to keep up with platforms, changes, and best practices. Marketing for doctors and medical practices have the added challenge of Protected Health Information and HIPAA.

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