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Casey O'Quinn

Casey founded Gravity Digital in 2000 after serving as the Internet Services Director for a Nashville-based Ad Agency. He's a rare breed that operates both left and right brain, so along with oversight of the company he's active in the creative process for our clients.
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Recent Posts

Chiropractors are getting burned by Facebook Ads

 

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Facebook is down!

Casey O'Quinn / March 13, 2019 / Social Media

In case you hadn't noticed, Facebook is down!

Facebook is down
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Parker Seminars Las Vegas 2019 Recap

Casey O'Quinn / March 4, 2019 / Sales & Marketing, Healthcare Marketing

Last week I had the opportunity to attend my first Parker Seminars event in Las Vegas. It was fabulous. At Gravity Digital, we have several clients that are graduates of Parker, and I had heard nothing but rave reviews of their events. Even so, it exceeded my expectations....

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Using Personalization in Medical Practice Marketing

Casey O'Quinn / January 28, 2019 /

 We’ve had several conversations about trends we see either developing or continuing in 2019 for marketing. We’re talking a lot about personalization, and in the healthcare space it looks a little different. HIPAA can make it hard to personalize marketing, but we have a...

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5 Marketing Challenges Healthcare Providers Will Face in 2019

Casey O'Quinn / December 19, 2018 / Healthcare Marketing, Doctor Marketing

At the core of a healthy, growing medical practice, you’re more likely than not to find an effective marketing strategy. These strategies usually cover digital marketing, offline advertising, and intentional efforts to build referral relationships with other healthcare...

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Branding for Medical Practices

Casey O'Quinn / December 11, 2018 / Doctor Marketing

There is a lot of confusion when it comes to terms like “brand” and “branding”. Let’s dive right in and talk about what these terms mean, and what they don’t mean.

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TV Commercials vs. Facebook Video Ads for Healthcare Providers

Casey O'Quinn / August 13, 2018 / Healthcare Marketing

I was recently searching for a file on my computer, I came across a TV Airtime estimate for one of our healthcare provider clients from several years back.

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3 FREE Image Tools for Healthcare Marketing

Casey O'Quinn / July 28, 2017 / Healthcare Marketing

Design is tough… especially for healthcare marketers. We’re faced with a lot of limitations, like cheesy stock photos, limited access to a graphic designer, and quick turnarounds. But we also know images are important for attracting attention and boosting click-through on...

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5 Healthcare Content Marketing Examples for Doctors

Casey O'Quinn / July 24, 2017 / Doctor Marketing

Healthcare content marketing arrived years ago. Physicians are using content marketing to build their medical practices. If you feel like you are running behind, here’s a quick definition:

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Demystifying 16 Marketing Acronyms and Terms

Casey O'Quinn / July 19, 2017 / Healthcare Marketing

In Texas, we have a saying:

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