--- title: Video Marketing Blog - Strategy, Inbound, Agency Info | Casey O'Quinn description: Casey founded Gravity Digital in 2000 after serving as the Internet Services Director for a Nashville-based Ad Agency. He's a rare breed that operates both left and right brain, so along with oversight of the company he's active in the creative process for our clients. --- [![gravity-digital-logo-1](https://blog.gravitydigital.com/hs-fs/hubfs/gravity-digital-logo-1.png?width=171&name=gravity-digital-logo-1.png)](http://gravitydigital.com/)   - [Home](https://gravitydigital.com/) - [About](https://gravitydigital.com/healthcare-marketing-agency/) - [Results](https://gravitydigital.com/results/) - [Video Campaigns](https://gravitydigital.com/video-campaigns/) - [Blog](https://blog.gravitydigital.com/) - [Try a 90-Day Scale or Bail Campaign](https://gravitydigital.com/90-day-scale-or-bail-campaign/) ## Free Marketing Resources [![New call-to-action](https://no-cache.hubspot.com/cta/default/2103944/89da3041-3ca6-4132-80e0-17e1657b4b7a.png)](https://cta-redirect.hubspot.com/cta/redirect/2103944/89da3041-3ca6-4132-80e0-17e1657b4b7a) [![New call-to-action](https://no-cache.hubspot.com/cta/default/2103944/8eaa05cc-1d19-4b18-bccc-f48d723c860c.png)](https://cta-redirect.hubspot.com/cta/redirect/2103944/8eaa05cc-1d19-4b18-bccc-f48d723c860c)   # Marketing Blog ## Casey O'Quinn ![](https://app.hubspot.com/settings/avatar/837d1c611170325ac1cad8390cb0217f) Casey founded Gravity Digital in 2000 after serving as the Internet Services Director for a Nashville-based Ad Agency. He's a rare breed that operates both left and right brain, so along with oversight of the company he's active in the creative process for our clients. Find me on: ### Recent Posts [![](https://blog.gravitydigital.com/hubfs/NLP-case-study-featured-image-1.jpg)](https://blog.gravitydigital.com/how-we-used-simple-testimonial-videos-to-drive-branded-searches-phone-calls-and-appointments) ## [How We Used Simple Testimonial Videos to Drive Branded Searches, Phone Calls, and Appointments](https://blog.gravitydigital.com/how-we-used-simple-testimonial-videos-to-drive-branded-searches-phone-calls-and-appointments) Casey O'Quinn / February 13, 2020 / We're big fans of [video marketing](https://gravitydigital.com/video-campaigns/). In fact, it drives most of our campaigns.   [Read More](https://blog.gravitydigital.com/how-we-used-simple-testimonial-videos-to-drive-branded-searches-phone-calls-and-appointments) [![](https://blog.gravitydigital.com/hubfs/Chiropractors%20are%20getting%20burned%20by%20these%20facebook%20ads.png)](https://blog.gravitydigital.com/chiropractors-are-getting-burned-by-facebook-ads) ## [Chiropractors are getting burned by Facebook Ads](https://blog.gravitydigital.com/chiropractors-are-getting-burned-by-facebook-ads) Casey O'Quinn / May 20, 2019 / [Social Media](https://blog.gravitydigital.com/topic/social-media), [Doctor Marketing](https://blog.gravitydigital.com/topic/doctor-marketing), [Creating Awareness and Engagement](https://blog.gravitydigital.com/topic/creating-awareness-and-engagement) [Read More](https://blog.gravitydigital.com/chiropractors-are-getting-burned-by-facebook-ads) [![](https://blog.gravitydigital.com/hubfs/marketing-challenges-healthcare-providers.jpg)](https://blog.gravitydigital.com/5-marketing-challenges-healthcare-providers-will-face-in-2019) ## [5 Marketing Challenges Healthcare Providers Will Face in 2019](https://blog.gravitydigital.com/5-marketing-challenges-healthcare-providers-will-face-in-2019) Casey O'Quinn / December 19, 2018 / [Healthcare Marketing](https://blog.gravitydigital.com/topic/healthcare-marketing), [Doctor Marketing](https://blog.gravitydigital.com/topic/doctor-marketing) At the core of a healthy, growing medical practice, you’re more likely than not to find an effective marketing strategy. These strategies usually cover digital marketing, offline advertising, and intentional efforts to build referral relationships with other healthcare providers. [Read More](https://blog.gravitydigital.com/5-marketing-challenges-healthcare-providers-will-face-in-2019) [![](https://blog.gravitydigital.com/hubfs/branding.jpg)](https://blog.gravitydigital.com/branding-for-medical-practices) ## [Branding for Medical Practices](https://blog.gravitydigital.com/branding-for-medical-practices) Casey O'Quinn / December 11, 2018 / [Doctor Marketing](https://blog.gravitydigital.com/topic/doctor-marketing) There is a lot of confusion when it comes to terms like “brand” and “branding”. Let’s dive right in and talk about what these terms mean, and what they don’t mean. [Read More](https://blog.gravitydigital.com/branding-for-medical-practices) [![](https://blog.gravitydigital.com/hubfs/facebook-vs-tv-featured.png)](https://blog.gravitydigital.com/tv-commercials-vs-facebook-video-ads-for-healthcare-providers) ## [TV Commercials vs. Facebook Video Ads for Healthcare Providers](https://blog.gravitydigital.com/tv-commercials-vs-facebook-video-ads-for-healthcare-providers) Casey O'Quinn / August 13, 2018 / [Healthcare Marketing](https://blog.gravitydigital.com/topic/healthcare-marketing) I was recently searching for a file on my computer, I came across a TV Airtime estimate for one of our healthcare provider clients from several years back. [Read More](https://blog.gravitydigital.com/tv-commercials-vs-facebook-video-ads-for-healthcare-providers) [![](https://blog.gravitydigital.com/hubfs/3%20Free%20Image%20Tools.jpg)](https://blog.gravitydigital.com/3-free-image-tools-for-healthcare-marketing) ## [3 FREE Image Tools for Healthcare Marketing](https://blog.gravitydigital.com/3-free-image-tools-for-healthcare-marketing) Casey O'Quinn / July 28, 2017 / [Healthcare Marketing](https://blog.gravitydigital.com/topic/healthcare-marketing) Design is tough… especially for healthcare marketers. We’re faced with a lot of limitations, like cheesy stock photos, limited access to a graphic designer, and quick turnarounds. But we also know images are important for attracting attention and boosting click-through on social... [Read More](https://blog.gravitydigital.com/3-free-image-tools-for-healthcare-marketing) [![](https://blog.gravitydigital.com/hubfs/5-Healthcare-Content-Marketing-Examples-for-Doctors.jpg)](https://blog.gravitydigital.com/5-healthcare-content-marketing-examples-for-doctors) ## [5 Healthcare Content Marketing Examples for Doctors](https://blog.gravitydigital.com/5-healthcare-content-marketing-examples-for-doctors) Casey O'Quinn / July 24, 2017 / [Doctor Marketing](https://blog.gravitydigital.com/topic/doctor-marketing) Healthcare content marketing arrived years ago. Physicians are using content marketing to [build their medical practices](https://www.forbes.com/sites/russalanprince/2015/09/15/using-content-marketing-to-build-very-successful-medical-practices/). If you feel like you are running behind, here’s a quick definition: [Read More](https://blog.gravitydigital.com/5-healthcare-content-marketing-examples-for-doctors) [![](https://blog.gravitydigital.com/hubfs/Marketing-Acronyms.jpg)](https://blog.gravitydigital.com/16-marketing-acronyms-and-terms-for-non-marketers) ## [Demystifying 16 Marketing Acronyms and Terms](https://blog.gravitydigital.com/16-marketing-acronyms-and-terms-for-non-marketers) Casey O'Quinn / July 19, 2017 / [Healthcare Marketing](https://blog.gravitydigital.com/topic/healthcare-marketing) In Texas, we have a saying: [Read More](https://blog.gravitydigital.com/16-marketing-acronyms-and-terms-for-non-marketers) [![](https://blog.gravitydigital.com/hubfs/How-much-should-doctors-spend-on-marketing.jpg)](https://blog.gravitydigital.com/how-much-should-doctors-spend-on-marketing) ## [How much should doctors spend on marketing?](https://blog.gravitydigital.com/how-much-should-doctors-spend-on-marketing) Casey O'Quinn / July 6, 2017 / [Healthcare Marketing](https://blog.gravitydigital.com/topic/healthcare-marketing), [Doctor Marketing](https://blog.gravitydigital.com/topic/doctor-marketing) It’s the number one question on the minds of doctors we meet with to discuss practice marketing, and rightly so. [Read More](https://blog.gravitydigital.com/how-much-should-doctors-spend-on-marketing) [![](https://blog.gravitydigital.com/hubfs/video-for-practice-marketing.jpg)](https://blog.gravitydigital.com/4-ways-doctors-can-use-video-for-practice-marketing) ## [4 Ways Doctors Can Use Video for Practice Marketing](https://blog.gravitydigital.com/4-ways-doctors-can-use-video-for-practice-marketing) Casey O'Quinn / June 30, 2017 / [Healthcare Marketing](https://blog.gravitydigital.com/topic/healthcare-marketing), [Doctor Marketing](https://blog.gravitydigital.com/topic/doctor-marketing) Medical practices and doctors take note: According to a recent KPCB Internet Trends [report](http://www.kpcb.com/internet-trends), ***online video will account for 74% of all online traffic in 2017.*** [Read More](https://blog.gravitydigital.com/4-ways-doctors-can-use-video-for-practice-marketing) [Next](https://blog.gravitydigital.com/author/casey-oquinn/page/2) COPYRIGHT ©2020 GRAVITY DIGITAL. 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