--- title: 5 Healthcare Content Marketing Examples for Doctors description: Doctors are using healthcare content marketing to build their medical practices. Valuable content keeps practices relevant and provides fuel for marketing. image: https://blog.gravitydigital.com/hubfs/5-Healthcare-Content-Marketing-Examples-for-Doctors.jpg --- [![gravity-digital-logo-1](https://blog.gravitydigital.com/hs-fs/hubfs/gravity-digital-logo-1.png?width=171&name=gravity-digital-logo-1.png)](http://gravitydigital.com/)   - [Home](https://gravitydigital.com/) - [About](https://gravitydigital.com/healthcare-marketing-agency/) - [Results](https://gravitydigital.com/results/) - [Video Campaigns](https://gravitydigital.com/video-campaigns/) - [Blog](https://blog.gravitydigital.com/) - [Try a 90-Day Scale or Bail Campaign](https://gravitydigital.com/90-day-scale-or-bail-campaign/) [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.gravitydigital.com%2F5-healthcare-content-marketing-examples-for-doctors%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.gravitydigital.com%2F5-healthcare-content-marketing-examples-for-doctors%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.gravitydigital.com%2F5-healthcare-content-marketing-examples-for-doctors%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.gravitydigital.com%2F5-healthcare-content-marketing-examples-for-doctors%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=5%20Healthcare%20Content%20Marketing%20Examples%20for%20Doctors) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fblog.gravitydigital.com%2F5-healthcare-content-marketing-examples-for-doctors%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog.gravitydigital.com%2F5-healthcare-content-marketing-examples-for-doctors%3Futm_medium%3Dsocial%26utm_source%3Demail) # 5 Healthcare Content Marketing Examples for Doctors [Casey O'Quinn](https://blog.gravitydigital.com/author/casey-oquinn) / July 24, 2017 / [Doctor Marketing](https://blog.gravitydigital.com/topic/doctor-marketing) Healthcare content marketing arrived years ago. Physicians are using content marketing to [build their medical practices](https://www.forbes.com/sites/russalanprince/2015/09/15/using-content-marketing-to-build-very-successful-medical-practices/). If you feel like you are running behind, here’s a quick definition: **Content Marketing**:  attracting your target audience to your website with the information they are searching for and want to consume. Creating valuable content helps you [market your medical practice](https://gravitydigital.com/doctor-marketing/) by keeping it relevant, and providing the fuel you need for the search engines, social media, email, and other digital marketing efforts. ![Healthcare Content Marketing](https://blog.gravitydigital.com/hs-fs/hubfs/5-Healthcare-Content-Marketing-Examples-for-Doctors.jpg?width=772&name=5-Healthcare-Content-Marketing-Examples-for-Doctors.jpg "Healthcare Content Marketing") #### **Where should doctors start?**  There’s a common misconception that [creating healthcare content](https://blog.gravitydigital.com/creating-healthcare-content-why-blog) is hard. It doesn’t have to be. Here are five content examples, and chances are, you already have several of these in place. 1. **Patient Handouts** Have you or your staff prepared handouts or other materials for patients? These might include: - **![Low-Back-Pain-Solo.png](https://blog.gravitydigital.com/hs-fs/hubfs/Low-Back-Pain-Solo.png?width=320&name=Low-Back-Pain-Solo.png)**Guides for at-home exercices and rehab - Treatment options for specific conditions - A guide on when to consider treatment for a condition - Travel considerations for specific conditions These materials are perfect to offer as free resources through your website, and you’ll begin building trust and credibility with potential patients. 2. **Video Explanation of a Diagram or Model** Why video? According to Animoto, **4 times as many customers would rather watch a video about a product than read about it. ** If you have a model or a chart that you frequently use to explain an injury or condition to patients, consider creating a video version of this explanation. You will want to avoid getting too detailed, but you will be able to cover the basics, common causes, etc. 3. **Patient Testimonials** Do you have a raving fan? A patient that is on the other side of an issue and had a positive outcome? Patient testimonials are a great way to let others tell your story. These can be as simple as a written testimonial, a simple video recording, or a more polished video/story with B-roll outside of the office. Asking yes/no questions lead to short answers. Open-ended questions are good, but our favorite approach is “Tell me about…” - Tell me about the problem or issue were you facing before you came to our practice. - Tell me how you feel today, after treatment. - Tell me about your experience with our staff. - What would you tell a potential patient about our practice? 4. **Frequently Asked Questions** If you are struggling to find content ideas, start with your patients. As a team, brainstorm the most common questions patients and potential patients ask. Aim for 10 to 15 common questions, and work through those to find 5 that would best educate and inform potential patients. Next, choose the best format of the content. Would it work well as a blog post? How about a video? 5. **Health News and Relevant Topics** According to Pew Internet Research, 805 of Internet users have [searched for health-related information online](http://www.nbcnews.com/id/3077086/t/more-people-search-health-online/).  With so many people turning to the Internet for health information, there is a huge opportunity to help people *understand* all of the information they are finding. A great way to create content is passing along this information that is relevant to your specialty and patients in a way that’s free of medical jargon and put in terms that they can understand. #### **Next Steps** Where do you go from here? \[If you're a [chiropractor, start here](https://gravitydigital.com/chiropractic-marketing/).\] Three points that will help you be successful with healthcare content marketing: - **Create a manageable, attainable schedule.** Whether it’s several times a week, once a week, or monthly, make sure it’s something your practice can maintain. - **Be consistent.** For content marketing to take hold, you must be consistent. See point 1. - **Allow time for it to work.** It takes time to build an audience and find your voice. Give it time and track what works best for your practice. [![Try a 90-Day Scale or Bail Campaign!](https://no-cache.hubspot.com/cta/default/2103944/7f14422f-b39f-4916-81fd-df064a3bc167.png)](https://cta-redirect.hubspot.com/cta/redirect/2103944/7f14422f-b39f-4916-81fd-df064a3bc167) ![](https://app.hubspot.com/settings/avatar/837d1c611170325ac1cad8390cb0217f)About the Author [Casey O'Quinn](https://blog.gravitydigital.com/author/casey-oquinn) Casey founded Gravity Digital in 2000 after serving as the Internet Services Director for a Nashville-based Ad Agency. He's a rare breed that operates both left and right brain, so along with oversight of the company he's active in the creative process for our clients. Follow Casey O'Quinn: [LinkedIn](https://www.linkedin.com/in/caseyoquinn) | [Twitter](https://twitter.com/caseyoquinn) S [![New call-to-action](https://no-cache.hubspot.com/cta/default/2103944/8eaa05cc-1d19-4b18-bccc-f48d723c860c.png)](https://cta-redirect.hubspot.com/cta/redirect/2103944/8eaa05cc-1d19-4b18-bccc-f48d723c860c) ### RECENT POSTS ### CATEGORIES - [Healthcare Marketing (22)](https://blog.gravitydigital.com/topic/healthcare-marketing) - [Sales & Marketing (18)](https://blog.gravitydigital.com/topic/sales-marketing) - [Website Best Practices (15)](https://blog.gravitydigital.com/topic/website-best-practices) - [Doctor Marketing (11)](https://blog.gravitydigital.com/topic/doctor-marketing) - [Social Media (4)](https://blog.gravitydigital.com/topic/social-media) - [Creating Awareness and Engagement (2)](https://blog.gravitydigital.com/topic/creating-awareness-and-engagement) see all ### Subscribe to Email Updates COPYRIGHT ©2020 GRAVITY DIGITAL. ALL RIGHTS RESERVED. 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