Social media can be daunting for any business. It’s difficult to keep up with platforms, changes, and best practices. Marketing for doctors and medical practices have the added challenge of Protected Health Information and HIPAA.
Casey O'Quinn
Recent Posts
Healthcare is changing. The move toward value-based care has put patients in the driver’s seat and patient experience is as important as ever.
For practices looking to market their services, clinics, and practices, chiropractic marketing materials (especially the web) provide an opportunity to connect with patients, and potential patients, in a powerful way. Context is the way to make chiropractic marketing truly...
A Customer Relationship Management (CRM) application is essential for every business, including providers and practices in the healthcare space. Some applications claim to be industry specific, like a healthcare CRM. Other applications are universal in nature, but also...
One of my favorite points in a relationship with a prospective client is when the light bulb goes on… that moment they cross over from just wanting someone to “do” their marketing, and they see the why behind content creation and just how powerful content is for both marketing ...
If you're the kind of person who has set your Facebook profile to auto-publish to Twitter, this article is for you.
In this 4-part series, we’re discussing social media best practices for healthcare marketing. Specifically, B2B (Business to Business) companies that provide products and services to providers. There is a common misconception that social media isn't a place for B2B, but it’s...
What are you doing to increase customer engagement and ranking? Prospects demand your presence online, need information and want variety. Video, infographics and blogging are proven ways to get attention for all stages of lead nurturing. As more consumers like to research prior...
Content makes or breaks your online visibility. The state of your website and the benefits of your healthcare businesses services or products do not really matter when it is buried on page 7 during a related search. You need quality content to get eyes on your website. These top...
