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Casey O'Quinn

Casey founded Gravity Digital in 2000 after serving as the Internet Services Director for a Nashville-based Ad Agency. He's a rare breed that operates both left and right brain, so along with oversight of the company he's active in the creative process for our clients.
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Recent Posts

Context is Key in Chiropractic Marketing Materials

Casey O'Quinn / May 5, 2017 / Healthcare Marketing

For practices looking to market their services, clinics, and practices, chiropractic marketing materials (especially the web) provide an opportunity to connect with patients, and potential patients, in a powerful way. Context is the way to make chiropractic marketing truly...

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3 Signs You Need a Healthcare CRM

Casey O'Quinn / March 9, 2017 / Healthcare Marketing

A Customer Relationship Management (CRM) application is essential for every business, including providers and practices in the healthcare space. Some applications claim to be industry specific, like a healthcare CRM. Other applications are universal in nature, but also...

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Boosting Revenue by Aligning Sales and Marketing

Casey O'Quinn / February 28, 2017 / Sales & Marketing

The buying process has changed. Historically, consumers had to speak to a salesperson to get the information they needed to make a decision on a product or service… questions like, “What colors is it available in?” or “What are my options if the service isn’t working for...

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3 Common Mistakes on Healthcare Blogs

Casey O'Quinn / February 20, 2017 / Healthcare Marketing

I spend a lot of time on healthcare blogs. As a healthcare marketing agency, it’s our job to keep abreast of new technologies, monitor regulatory changes within the industry and the shift toward a consumer model, stay on top of our clients’ competitors, and also prospect for...

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Developing Topics for Healthcare Videos (People Will Actually Care About)

Casey O'Quinn / February 8, 2017 / Healthcare Marketing

At Gravity Digital, we're going “all-in” on video in 2017. In fact, we’ve set a goal of making about 50% of the healthcare content we produce this year video-based. We realize that’s a lofty goal, but we’ve put a few processes in place that should help facilitate it.

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Creating Healthcare Content: Why Blog?

Casey O'Quinn / February 7, 2017 / Healthcare Marketing

One of my favorite points in a relationship with a prospective client is when the light bulb goes on… that moment they cross over from just wanting someone to “do” their marketing, and they see the why behind content creation and just how powerful content is for both...

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Using Twitter for Healthcare Marketing

Casey O'Quinn / December 12, 2016 / Healthcare Marketing

If you're the kind of person who has set your Facebook profile to auto-publish to Twitter, this article is for you.

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Social Media Best Practices for Healthcare Marketing

Casey O'Quinn / November 28, 2016 / Healthcare Marketing

In this 4-part series, we’re discussing social media best practices for healthcare marketing. Specifically, B2B (Business to Business) companies that provide products and services to providers. There is a common misconception that social media isn't a place for B2B, but it’s...

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Video, Infographic and Blogging Examples in Healthcare Marketing

Casey O'Quinn / November 8, 2016 / Healthcare Marketing

What are you doing to increase customer engagement and ranking? Prospects demand your presence online, need information and want variety. Video, infographics and blogging are proven ways to get attention for all stages of lead nurturing. As more consumers like to research...

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How Healthcare Businesses Can Improve Rank with Content

Casey O'Quinn / November 1, 2016 / Healthcare Marketing

Content makes or breaks your online visibility. The state of your website and the benefits of your healthcare businesses services or products do not really matter when it is buried on page 7 during a related search. You need quality content to get eyes on your website. These...

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