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Matt Brannon

Matt joined Gravity Digital as the Marketing Director in 2013. He immediately connected with the company vision and values, and played an integral role in Gravity Digital’s transition from a traditional ad agency to an inbound healthcare marketing agency.
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Recent Posts

Distributing Healthcare Video Through Upcycling

Matt Brannon / March 8, 2017 / Healthcare Marketing

You’ve shot and edited a video. You’re proud of it. You feel that it speaks directly to your buyer personas, and it addresses an issue that they're experiencing or provides help or expertise. Congratulations! Now what? How do we get people to watch it?

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The Most Fruitful Social Channels for Our B2B Healthcare Clients

Matt Brannon / March 7, 2017 / Healthcare Marketing

Often when I am reviewing marketing analytics for our clients, I ask myself a question that I heard from my dad many times:

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Nerd Alert! What if Our Marketing Heroes Were Time Travelers?

Matt Brannon / March 1, 2017 / Sales & Marketing

This will be the weirdest thing you read this week. Anyway, here goes.

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Interview with Matt Dufilho on Healthcare Video Post-Production

Matt Brannon / February 27, 2017 /

We've had the pleasure of working with Matt Dufilho for the better part of a decade. Matt is a multi-Addy award winning producer and director who has been working in healthcare for a long time. Although he started in clinical practice (he still calls himself a recovering...

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Sales Emails I’ve Deleted This Week

Matt Brannon / February 22, 2017 / Sales & Marketing

I enjoy getting sales emails. Really. Many of them provide some comic relief for my day, and others provoke some thought. I like seeing the language sales people will try to use to connect with me, and I’m really impressed when they indicate that they’ve done some research...

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Healthcare Video Production Tips from a 20 Year Pro

Matt Brannon / February 21, 2017 / Healthcare Marketing

We recently had the chance to sit down talk to Matt Dufilho about some of his processes for video production. Matt is currently the director of media production for a 300 bed hospital. He is responsible for video content that includes broadcast TV commercials, staff training...

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This is Why Your Inbound Leads Are Dying at the Bottom of the Funnel

Matt Brannon / February 16, 2017 /

Tell me if this experience sounds familiar, you’ve built great traffic to your website, your visitors are converting into inbound leads through your content offerings, they are making their way through your sales funnel without any roadblocks, and then… dead end. No sale.

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Using Facebook for Healthcare Marketing

Matt Brannon / December 19, 2016 / Healthcare Marketing

8 in 10 adults in the United States are on Facebook, that means your prospects are on Facebook. It’s not B2B or B2C, it's H2H. Human to Human.

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Using LinkedIn for Healthcare Marketing

Matt Brannon / December 5, 2016 / Healthcare Marketing

There's a reason that 9 out of 10 B2B marketers are using LinkedIn to distribute their content: because it's sending the right kind of traffic to websites. It's traffic that actually generates leads.

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Why Page Load Speed Matters for Healthcare Marketing

Matt Brannon / November 3, 2016 / Healthcare Marketing

Can you stand to lose over a third of your healthcare website visitors? When your website takes over 3 seconds to load, you stand to lose potential traffic. Website visitors will jump to a competitor’s site when a site has slow page loads and may stop "shopping" altogether or...

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