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Healthcare Marketing Blog

Generating Traffic by Writing Blogs with People in Mind (not Google)

Matt Brannon / March 20, 2017 / Sales & Marketing

Confession, I hate having to incorporate keywords into blog posts to appease the search engines. 

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3 Signs You Need a Healthcare CRM

Casey O'Quinn / March 9, 2017 / Healthcare Marketing

A Customer Relationship Management (CRM) application is essential for every business, including providers and practices in the healthcare space. Some applications claim to be industry specific, like a healthcare CRM. Other applications are universal in nature, but also...

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Distributing Healthcare Video Through Upcycling

Matt Brannon / March 8, 2017 / Healthcare Marketing

You’ve shot and edited a video. You’re proud of it. You feel that it speaks directly to your buyer personas, and it addresses an issue that they're experiencing or provides help or expertise. Congratulations! Now what? How do we get people to watch it?

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The Most Fruitful Social Channels for Our B2B Healthcare Clients

Matt Brannon / March 7, 2017 / Healthcare Marketing

Often when I am reviewing marketing analytics for our clients, I ask myself a question that I heard from my dad many times:

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Nerd Alert! What if Our Marketing Heroes Were Time Travelers?

Matt Brannon / March 1, 2017 / Sales & Marketing

This will be the weirdest thing you read this week. Anyway, here goes.

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Boosting Revenue by Aligning Sales and Marketing

Casey O'Quinn / February 28, 2017 / Sales & Marketing

The buying process has changed. Historically, consumers had to speak to a salesperson to get the information they needed to make a decision on a product or service… questions like, “What colors is it available in?” or “What are my options if the service isn’t working for...

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Interview with Matt Dufilho on Healthcare Video Post-Production

Matt Brannon / February 27, 2017 /

We've had the pleasure of working with Matt Dufilho for the better part of a decade. Matt is a multi-Addy award winning producer and director who has been working in healthcare for a long time. Although he started in clinical practice (he still calls himself a recovering...

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Sales Emails I’ve Deleted This Week

Matt Brannon / February 22, 2017 / Sales & Marketing

I enjoy getting sales emails. Really. Many of them provide some comic relief for my day, and others provoke some thought. I like seeing the language sales people will try to use to connect with me, and I’m really impressed when they indicate that they’ve done some research...

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Healthcare Video Production Tips from a 20 Year Pro

Matt Brannon / February 21, 2017 / Healthcare Marketing

We recently had the chance to sit down talk to Matt Dufilho about some of his processes for video production. Matt is currently the director of media production for a 300 bed hospital. He is responsible for video content that includes broadcast TV commercials, staff training...

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3 Common Mistakes on Healthcare Blogs

Casey O'Quinn / February 20, 2017 / Healthcare Marketing

I spend a lot of time on healthcare blogs. As a healthcare marketing agency, it’s our job to keep abreast of new technologies, monitor regulatory changes within the industry and the shift toward a consumer model, stay on top of our clients’ competitors, and also prospect for...

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