--- title: Video Marketing Blog - Strategy, Inbound, Agency Info | Healthcare Marketing description: Healthcare Marketing | Healthcare marketing blog on topics around healthcare digital marketing, healthcare marketing strategy, healthcare inbound marketing and more. --- [![gravity-digital-logo-1](https://blog.gravitydigital.com/hs-fs/hubfs/gravity-digital-logo-1.png?width=171&name=gravity-digital-logo-1.png)](http://gravitydigital.com/)   - [Home](https://gravitydigital.com/) - [About](https://gravitydigital.com/healthcare-marketing-agency/) - [Results](https://gravitydigital.com/results/) - [Video Campaigns](https://gravitydigital.com/video-campaigns/) - [Blog](https://blog.gravitydigital.com/) - [Try a 90-Day Scale or Bail Campaign](https://gravitydigital.com/90-day-scale-or-bail-campaign/) ## Free Marketing Resources [![New call-to-action](https://no-cache.hubspot.com/cta/default/2103944/89da3041-3ca6-4132-80e0-17e1657b4b7a.png)](https://cta-redirect.hubspot.com/cta/redirect/2103944/89da3041-3ca6-4132-80e0-17e1657b4b7a) [![New call-to-action](https://no-cache.hubspot.com/cta/default/2103944/8eaa05cc-1d19-4b18-bccc-f48d723c860c.png)](https://cta-redirect.hubspot.com/cta/redirect/2103944/8eaa05cc-1d19-4b18-bccc-f48d723c860c)   # Marketing Blog [![](https://blog.gravitydigital.com/hubfs/learning.jpg)](https://blog.gravitydigital.com/two-books-that-changed-how-i-think-about-marketing) ## [Two Books That Changed How I Think About Marketing](https://blog.gravitydigital.com/two-books-that-changed-how-i-think-about-marketing) Adam Turinas / August 13, 2020 / [Healthcare Marketing](https://blog.gravitydigital.com/topic/healthcare-marketing) ## The way companies market has changed fundamentally in the last decade There are a new set of rules to be a successful marketer and firms who get to grips with these can really thrive. One of the reasons I started [Healthlaunchpad](https://healthlaunchpad.com/) was to help healthtech companies grow their... [Read More](https://blog.gravitydigital.com/two-books-that-changed-how-i-think-about-marketing) [![](https://blog.gravitydigital.com/hubfs/3easyways%20thumb.png)](https://blog.gravitydigital.com/3-easy-and-free-ways-for-chiropractors-to-get-started-with-digital-marketing) ## [3 Easy (and Free) Ways for Chiropractors to Get Started with Digital Marketing](https://blog.gravitydigital.com/3-easy-and-free-ways-for-chiropractors-to-get-started-with-digital-marketing) Tyler Clemens / March 25, 2019 / [Sales & Marketing](https://blog.gravitydigital.com/topic/sales-marketing), [Healthcare Marketing](https://blog.gravitydigital.com/topic/healthcare-marketing) [Read More](https://blog.gravitydigital.com/3-easy-and-free-ways-for-chiropractors-to-get-started-with-digital-marketing) [![](https://blog.gravitydigital.com/hubfs/marketing-challenges-healthcare-providers.jpg)](https://blog.gravitydigital.com/5-marketing-challenges-healthcare-providers-will-face-in-2019) ## [5 Marketing Challenges Healthcare Providers Will Face in 2019](https://blog.gravitydigital.com/5-marketing-challenges-healthcare-providers-will-face-in-2019) Casey O'Quinn / December 19, 2018 / [Healthcare Marketing](https://blog.gravitydigital.com/topic/healthcare-marketing), [Doctor Marketing](https://blog.gravitydigital.com/topic/doctor-marketing) At the core of a healthy, growing medical practice, you’re more likely than not to find an effective marketing strategy. These strategies usually cover digital marketing, offline advertising, and intentional efforts to build referral relationships with other healthcare providers. [Read More](https://blog.gravitydigital.com/5-marketing-challenges-healthcare-providers-will-face-in-2019) [![](https://blog.gravitydigital.com/hubfs/facebook-vs-tv-featured.png)](https://blog.gravitydigital.com/tv-commercials-vs-facebook-video-ads-for-healthcare-providers) ## [TV Commercials vs. Facebook Video Ads for Healthcare Providers](https://blog.gravitydigital.com/tv-commercials-vs-facebook-video-ads-for-healthcare-providers) Casey O'Quinn / August 13, 2018 / [Healthcare Marketing](https://blog.gravitydigital.com/topic/healthcare-marketing) I was recently searching for a file on my computer, I came across a TV Airtime estimate for one of our healthcare provider clients from several years back. [Read More](https://blog.gravitydigital.com/tv-commercials-vs-facebook-video-ads-for-healthcare-providers) [![](https://blog.gravitydigital.com/hubfs/3%20Free%20Image%20Tools.jpg)](https://blog.gravitydigital.com/3-free-image-tools-for-healthcare-marketing) ## [3 FREE Image Tools for Healthcare Marketing](https://blog.gravitydigital.com/3-free-image-tools-for-healthcare-marketing) Casey O'Quinn / July 28, 2017 / [Healthcare Marketing](https://blog.gravitydigital.com/topic/healthcare-marketing) Design is tough… especially for healthcare marketers. We’re faced with a lot of limitations, like cheesy stock photos, limited access to a graphic designer, and quick turnarounds. But we also know images are important for attracting attention and boosting click-through on social... [Read More](https://blog.gravitydigital.com/3-free-image-tools-for-healthcare-marketing) [![](https://blog.gravitydigital.com/hubfs/Marketing-Acronyms.jpg)](https://blog.gravitydigital.com/16-marketing-acronyms-and-terms-for-non-marketers) ## [Demystifying 16 Marketing Acronyms and Terms](https://blog.gravitydigital.com/16-marketing-acronyms-and-terms-for-non-marketers) Casey O'Quinn / July 19, 2017 / [Healthcare Marketing](https://blog.gravitydigital.com/topic/healthcare-marketing) In Texas, we have a saying: [Read More](https://blog.gravitydigital.com/16-marketing-acronyms-and-terms-for-non-marketers) [![](https://blog.gravitydigital.com/hubfs/glassesoncomputer.jpg)](https://blog.gravitydigital.com/value-based-healthcare-marketing) ## [Value-based Healthcare Marketing](https://blog.gravitydigital.com/value-based-healthcare-marketing) Anne Carrie / July 13, 2017 / [Healthcare Marketing](https://blog.gravitydigital.com/topic/healthcare-marketing) Nearly everyone in the healthcare industry has heard about value-based care. In a nutshell, it is healthcare’s transition from a fee-for-service reimbursement model that was previously based on volume, to a value-based focus that measures and rewards better outcomes and lower... [Read More](https://blog.gravitydigital.com/value-based-healthcare-marketing) [![](https://blog.gravitydigital.com/hubfs/How-much-should-doctors-spend-on-marketing.jpg)](https://blog.gravitydigital.com/how-much-should-doctors-spend-on-marketing) ## [How much should doctors spend on marketing?](https://blog.gravitydigital.com/how-much-should-doctors-spend-on-marketing) Casey O'Quinn / July 6, 2017 / [Healthcare Marketing](https://blog.gravitydigital.com/topic/healthcare-marketing), [Doctor Marketing](https://blog.gravitydigital.com/topic/doctor-marketing) It’s the number one question on the minds of doctors we meet with to discuss practice marketing, and rightly so. [Read More](https://blog.gravitydigital.com/how-much-should-doctors-spend-on-marketing) [![](https://blog.gravitydigital.com/hubfs/video-for-practice-marketing.jpg)](https://blog.gravitydigital.com/4-ways-doctors-can-use-video-for-practice-marketing) ## [4 Ways Doctors Can Use Video for Practice Marketing](https://blog.gravitydigital.com/4-ways-doctors-can-use-video-for-practice-marketing) Casey O'Quinn / June 30, 2017 / [Healthcare Marketing](https://blog.gravitydigital.com/topic/healthcare-marketing), [Doctor Marketing](https://blog.gravitydigital.com/topic/doctor-marketing) Medical practices and doctors take note: According to a recent KPCB Internet Trends [report](http://www.kpcb.com/internet-trends), ***online video will account for 74% of all online traffic in 2017.*** [Read More](https://blog.gravitydigital.com/4-ways-doctors-can-use-video-for-practice-marketing) [![](https://blog.gravitydigital.com/hubfs/fundamentalsofmedicalpracticemarketing.png)](https://blog.gravitydigital.com/the-four-fundamentals-of-local-medical-practice-marketing) ## [The Four Fundamentals of Local Medical Practice Marketing](https://blog.gravitydigital.com/the-four-fundamentals-of-local-medical-practice-marketing) Matt Brannon / June 7, 2017 / [Healthcare Marketing](https://blog.gravitydigital.com/topic/healthcare-marketing) We are often approached by medical practices that know they need to put greater effort into their online marketing but don’t know where to start. Just as the human body needs fundamentals like sleep, good nutrition, and water; there are a few things that every local practice... [Read More](https://blog.gravitydigital.com/the-four-fundamentals-of-local-medical-practice-marketing) [Next](https://blog.gravitydigital.com/topic/healthcare-marketing/page/2) COPYRIGHT ©2020 GRAVITY DIGITAL. ALL RIGHTS RESERVED. (936) 588-2882 •18445 HIGHWAY 105 W •Suite 102, #388 • Montgomery, Texas 77356