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Marketing Blog

Creating Healthcare Content: Why Blog?

Casey O'Quinn / February 7, 2017 / Healthcare Marketing

One of my favorite points in a relationship with a prospective client is when the light bulb goes on… that moment they cross over from just wanting someone to “do” their marketing, and they see the why behind content creation and just how powerful content is for both...

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Using Facebook for Healthcare Marketing

Matt Brannon / December 19, 2016 / Healthcare Marketing

8 in 10 adults in the United States are on Facebook, that means your prospects are on Facebook. It’s not B2B or B2C, it's H2H. Human to Human.

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Using Twitter for Healthcare Marketing

Casey O'Quinn / December 12, 2016 / Healthcare Marketing

If you're the kind of person who has set your Facebook profile to auto-publish to Twitter, this article is for you.

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Using LinkedIn for Healthcare Marketing

Matt Brannon / December 5, 2016 / Healthcare Marketing

There's a reason that 9 out of 10 B2B marketers are using LinkedIn to distribute their content: because it's sending the right kind of traffic to websites. It's traffic that actually generates leads.

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Social Media Best Practices for Healthcare Marketing

Casey O'Quinn / November 28, 2016 / Healthcare Marketing

In this 4-part series, we’re discussing social media best practices for healthcare marketing. Specifically, B2B (Business to Business) companies that provide products and services to providers. There is a common misconception that social media isn't a place for B2B, but it’s...

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Video, Infographic and Blogging Examples in Healthcare Marketing

Casey O'Quinn / November 8, 2016 / Healthcare Marketing

What are you doing to increase customer engagement and ranking? Prospects demand your presence online, need information and want variety. Video, infographics and blogging are proven ways to get attention for all stages of lead nurturing. As more consumers like to research...

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Why Page Load Speed Matters for Healthcare Marketing

Matt Brannon / November 3, 2016 / Healthcare Marketing

Can you stand to lose over a third of your healthcare website visitors? When your website takes over 3 seconds to load, you stand to lose potential traffic. Website visitors will jump to a competitor’s site when a site has slow page loads and may stop "shopping" altogether or...

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How Healthcare Businesses Can Improve Rank with Content

Casey O'Quinn / November 1, 2016 / Healthcare Marketing

Content makes or breaks your online visibility. The state of your website and the benefits of your healthcare businesses services or products do not really matter when it is buried on page 7 during a related search. You need quality content to get eyes on your website. These...

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