Sure, marketing is important. It’s hard to get customers if they don’t know about you.
But…
Marketing can only magnify your existing business. That is, if you currently have an average 3-star rating on Google, investing in marketing will only get you more… 3-star reviews.
On the flip side, if you have a happy team serving happy customers with an exceptional product or service, you’ll find that a lot of “marketing” will happen on its own.
The clients that we’ve had the most success with are so focused on being the best at what they do, they honestly don’t have time to keep up with marketing trends and technology.
So, just to get the ball rolling, here are 20 things that deserve your time more than marketing. This is the tip of the iceberg.
- Make your product or service better
- Create a better customer experience
- Find ways to become more efficient
- Improve employee happiness/satisfaction
- Put out fires
- Find ways to have fewer fires
- Discover new partnerships
- Educate for yourself
- Educate your team
- Research and development
- Community service
- Attend a conference
- Host a conference
- Slow down, give yourself space to be inspired
- Reconnect with why you started
- Be a mentor
- Find a mentor
- Create a braintrust
- Ask for honest feedback from your team
- Ask for honest feedback from your customers
Marketing is not magic. It can give people a great first impression and get them excited about your brand, it can keep people engaged and help increase lifetime value, but only if you’re delivering the goods.
Already have your ducks in a row and you’re ready for more ducks? Check out our 90-Day Scale or Bail Campaign.
About the Author
Matt Brannon
Matt graduated from Baylor University in 2003 and married his college sweetheart Ginny. They moved to Austin and Matt began working for Governor Rick Perry, first as an Advance Man and then later as the Governor’s Executive Aide. In 2007, Matt and Ginny moved to Los Angeles where Matt worked in public relations for an independent film (and Toronto Film Fest winner), “Bella”. His primary role was implementing grassroots efforts on a new online network called “Facebook”. After the promotion of Bella came to an end, Matt worked various jobs in entertainment and also spent 5 years working at Cedars-Sinai hospital. in 2013, Matt and Ginny moved back to their home state of Texas and joined the team at Gravity Digital. Matt’s distinctive value for his clients is his ability to bring out-of-the-box ideas and solve problems creatively.
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