Free Healthcare Marketing Resources

Buyer Personas for Healthcare Marketing
Using Social Media for Healthcare Marketing
 

Healthcare Marketing Blog

The Roadmap: How to Start and Plan a Digital Marketing Strategy

Matt Brannon / August 8, 2017 / Sales & Marketing

Many businesses are missing out on new customers because they are intimidated or confused about digital marketing strategy. It’s true, with a million tools, channels and tactics that change almost daily, it can be hard to know where to spend your time, money, and energy. If...

Read More

Generating Traffic by Writing Blogs with People in Mind (not Google)

Matt Brannon / March 20, 2017 / Sales & Marketing

Confession, I hate having to incorporate keywords into blog posts to appease the search engines. 

Read More

Nerd Alert! What if Our Marketing Heroes Were Time Travelers?

Matt Brannon / March 1, 2017 / Sales & Marketing

This will be the weirdest thing you read this week. Anyway, here goes.

Read More

Boosting Revenue by Aligning Sales and Marketing

Casey O'Quinn / February 28, 2017 / Sales & Marketing

The buying process has changed. Historically, consumers had to speak to a salesperson to get the information they needed to make a decision on a product or service… questions like, “What colors is it available in?” or “What are my options if the service isn’t working for...

Read More

Sales Emails I’ve Deleted This Week

Matt Brannon / February 22, 2017 / Sales & Marketing

I enjoy getting sales emails. Really. Many of them provide some comic relief for my day, and others provoke some thought. I like seeing the language sales people will try to use to connect with me, and I’m really impressed when they indicate that they’ve done some research...

Read More

I'm Worried a Marketing Company Won't "Get" What We Do

Casey O'Quinn / October 25, 2016 / Sales & Marketing

Your business is a special snowflake, and we don’t mean that in the pejorative sense. You’ve spent years nursing it to health. You’ve crafted an intensive understanding of the clients you serve, and you’ve polished your brand identity enough to make it gleam. It’s...

Read More

Wowza! This Local Garden Center is Killing It with Online Advertising

Casey O'Quinn / October 20, 2016 / Sales & Marketing

Building an online presence is like creating a new planet complete with its own characters, stories, and evolution. Gravity Digital got to create online magic in the shadow of a business that was, in itself, its own magical world. We began a campaign for The Arbor Gate Garden...

Read More

Stop Goofing Off, Create a Real Marketing Plan with a Marketing Agency

Casey O'Quinn / October 18, 2016 / Sales & Marketing

These days, it’s all too common to apply a marketing degree that might as well come from the middle ages to the online world. Putting your 1994 diploma to work on a 2016 campaign is synonymous with letting your favorite 10-year-old nephew manage your strategy. In fact,...

Read More

Is Your Marketing Company Keeping Your Sales Team Busy?

Casey O'Quinn / October 11, 2016 / Sales & Marketing

The world’s best salespeople have customer relationship management and field sales qualifications, not marketing degrees. Even so, it’s probably your sales team who profiles your clients and decides how and why to follow up on leads; a role they’re simply not trained to...

Read More

How a Local Bakery Used Online Advertising to Double Holiday Sales

Casey O'Quinn / October 6, 2016 / Sales & Marketing

The world’s brand giants can be found right at the forefront of public consciousness whenever the nation is celebrating. The feel-good factor of the holidays makes them the perfect time to introduce clients to your business. Your brand will bring their lives plenty of...

Read More