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Healthcare Marketing Blog

3 Signs You Need a Healthcare CRM

Casey O'Quinn / March 9, 2017 / Healthcare Marketing

A Customer Relationship Management (CRM) application is essential for every business, including providers and practices in the healthcare space. Some applications claim to be industry specific, like a healthcare CRM. Other applications are universal in nature, but also...

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Distributing Healthcare Video Through Upcycling

Matt Brannon / March 8, 2017 / Healthcare Marketing

You’ve shot and edited a video. You’re proud of it. You feel that it speaks directly to your buyer personas, and it addresses an issue that they're experiencing or provides help or expertise. Congratulations! Now what? How do we get people to watch it?

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The Most Fruitful Social Channels for Our B2B Healthcare Clients

Matt Brannon / March 7, 2017 / Healthcare Marketing

Often when I am reviewing marketing analytics for our clients, I ask myself a question that I heard from my dad many times:

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Healthcare Video Production Tips from a 20 Year Pro

Matt Brannon / February 21, 2017 / Healthcare Marketing

We recently had the chance to sit down talk to Matt Dufilho about some of his processes for video production. Matt is currently the director of media production for a 300 bed hospital. He is responsible for video content that includes broadcast TV commercials, staff training...

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3 Common Mistakes on Healthcare Blogs

Casey O'Quinn / February 20, 2017 / Healthcare Marketing

I spend a lot of time on healthcare blogs. As a healthcare marketing agency, it’s our job to keep abreast of new technologies, monitor regulatory changes within the industry and the shift toward a consumer model, stay on top of our clients’ competitors, and also prospect for...

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Developing Topics for Healthcare Videos (People Will Actually Care About)

Casey O'Quinn / February 8, 2017 / Healthcare Marketing

At Gravity Digital, we're going “all-in” on video in 2017. In fact, we’ve set a goal of making about 50% of the healthcare content we produce this year video-based. We realize that’s a lofty goal, but we’ve put a few processes in place that should help facilitate it.

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Creating Healthcare Content: Why Blog?

Casey O'Quinn / February 7, 2017 / Healthcare Marketing

One of my favorite points in a relationship with a prospective client is when the light bulb goes on… that moment they cross over from just wanting someone to “do” their marketing, and they see the why behind content creation and just how powerful content is for both...

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Using Facebook for Healthcare Marketing

Matt Brannon / December 19, 2016 / Healthcare Marketing

8 in 10 adults in the United States are on Facebook, that means your prospects are on Facebook. It’s not B2B or B2C, it's H2H. Human to Human.

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Using Twitter for Healthcare Marketing

Casey O'Quinn / December 12, 2016 / Healthcare Marketing

If you're the kind of person who has set your Facebook profile to auto-publish to Twitter, this article is for you.

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Using LinkedIn for Healthcare Marketing

Matt Brannon / December 5, 2016 / Healthcare Marketing

There's a reason that 9 out of 10 B2B marketers are using LinkedIn to distribute their content: because it's sending the right kind of traffic to websites. It's traffic that actually generates leads.

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