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Healthcare Marketing Blog

3 FREE Image Tools for Healthcare Marketing

Casey O'Quinn / July 28, 2017 / Healthcare Marketing

Design is tough… especially for healthcare marketers. We’re faced with a lot of limitations, like cheesy stock photos, limited access to a graphic designer, and quick turnarounds. But we also know images are important for attracting attention and boosting click-through on...

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Demystifying 16 Marketing Acronyms and Terms

Casey O'Quinn / July 19, 2017 / Healthcare Marketing

In Texas, we have a saying:

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Value-based Healthcare Marketing

Anne Carrie / July 13, 2017 / Healthcare Marketing

Nearly everyone in the healthcare industry has heard about value-based care. In a nutshell, it is healthcare’s transition from a fee-for-service reimbursement model that was previously based on volume, to a value-based focus that measures and rewards better outcomes and lower...

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How much should doctors spend on marketing?

Casey O'Quinn / July 6, 2017 / Healthcare Marketing, Doctor Marketing

It’s the number one question on the minds of doctors we meet with to discuss practice marketing, and rightly so.

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4 Ways Doctors Can Use Video for Practice Marketing

Casey O'Quinn / June 30, 2017 / Healthcare Marketing, Doctor Marketing

Medical practices and doctors take note: According to a recent KPCB Internet Trends report, online video will account for 74% of all online traffic in 2017. 

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The Four Fundamentals of Local Medical Practice Marketing

Matt Brannon / June 7, 2017 / Healthcare Marketing

We are often approached by medical practices that know they need to put greater effort into their online marketing but don’t know where to start. Just as the human body needs fundamentals like sleep, good nutrition, and water; there are a few things that every local practice...

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The Patient Experience Starts Online

Casey O'Quinn / May 26, 2017 / Website Best Practices, Healthcare Marketing

Healthcare is changing. The move toward value-based care has put patients in the driver’s seat and patient experience is as important as ever. 

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Context is Key in Chiropractic Marketing

Casey O'Quinn / May 5, 2017 / Healthcare Marketing

For chiropractors looking to market their services, clinics, and practices, the web has provided an opportunity to connect with patients, and potential patients, in a powerful way. Context is the way to make it truly meaningful.

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2017 List of Software for Healthcare Marketing, Sales, and Media

Matt Brannon / April 25, 2017 / Healthcare Marketing

As a digital healthcare marketing agency, we are faced with the challenge of trying to keep up with two industries (healthcare and marketing) that evolve at an incredibly fast pace. In order to keep up, we are constantly evaluating the tools that we use. Our founder Casey...

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Content is King in Healthcare Marketing

Anne Carrie / April 12, 2017 / Healthcare Marketing

Healthcare marketing professionals should take note of this advice from Bill Gates (1/3/1996):

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