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Healthcare Marketing Blog

Is Inbound Marketing Right for Medical Practices?

Matt Brannon / July 28, 2017 / Doctor Marketing

Inbound Marketing is the process of generating helpful, relevant content for very specific buyer personas that is meant to guide them along the Buyer’s Journey, positioning a brand for success well before the prospect is ready to buy. This philosophy first became popular in...

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How to Get More Patients Online

Anne Carrie / July 26, 2017 / Doctor Marketing

In today’s competitive healthcare landscape, patient referrals are not only critical for a medical practice’s success they are necessary for survival. Subsequently, one of the most underutilized methods of marketing and opportunities for practices to gain new patient...

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5 Healthcare Content Marketing Examples for Doctors

Casey O'Quinn / July 24, 2017 / Doctor Marketing

Healthcare content marketing arrived years ago. Physicians are using content marketing to build their medical practices. If you feel like you are running behind, here’s a quick definition:

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3 Reasons You Should Attend "Medical Marketing on a Shoestring Budget"

Matt Brannon / July 24, 2017 / Doctor Marketing

We're hosting an event in August for Montgomery County medical practices to learn  how to create a robust online presence and attract more patients on a budget.

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13 Ways to Improve Customer Service at Your Medical Practice TODAY

Matt Brannon / July 7, 2017 / Doctor Marketing

Managing online reviews is a critical part of any doctor’s marketing strategy. It’s important to note that the vast majority of negative reviews (19 out of 20) are caused by inadequate communication and disorganized operations. It essentially comes down to providing good...

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How much should doctors spend on marketing?

Casey O'Quinn / July 6, 2017 / Healthcare Marketing, Doctor Marketing

It’s the number one question on the minds of doctors we meet with to discuss practice marketing, and rightly so.

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4 Ways Doctors Can Use Video for Practice Marketing

Casey O'Quinn / June 30, 2017 / Healthcare Marketing, Doctor Marketing

Medical practices and doctors take note: According to a recent KPCB Internet Trends report, online video will account for 74% of all online traffic in 2017. 

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Do’s and Don’ts of Social Media for Doctors

Casey O'Quinn / June 27, 2017 / Doctor Marketing

Social media can be daunting for any business. It’s difficult to keep up with platforms, changes, and best practices. Marketing for doctors and medical practices have the added challenge of Protected Health Information and HIPAA.

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How to Handle Negative Doctor Reviews

Matt Brannon / June 27, 2017 / Doctor Marketing

Many physician practices would prefer not to think about online doctor reviews, and for good reason. It can be easy to feel powerless when it comes to responding to feedback. Unlike other business owners, who are able to provide their side of the story on public forums, HIPAA...

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