Design is tough… especially for healthcare marketers. We’re faced with a lot of limitations, like cheesy stock photos, limited access to a graphic designer, and quick turnarounds. But we also know images are important for attracting attention and boosting click-through on social...
In today’s competitive healthcare landscape, patient referrals are not only critical for a medical practice’s success they are necessary for survival. Subsequently, one of the most underutilized methods of marketing and opportunities for practices to gain new patient referrals...
Healthcare content marketing arrived years ago. Physicians are using content marketing to build their medical practices. If you feel like you are running behind, here’s a quick definition:
Nearly everyone in the healthcare industry has heard about value-based care. In a nutshell, it is healthcare’s transition from a fee-for-service reimbursement model that was previously based on volume, to a value-based focus that measures and rewards better outcomes and lower...
It’s the number one question on the minds of doctors we meet with to discuss practice marketing, and rightly so.
Social media can be daunting for any business. It’s difficult to keep up with platforms, changes, and best practices. Marketing for doctors and medical practices have the added challenge of Protected Health Information and HIPAA.
Many physician practices would prefer not to think about online doctor reviews, and for good reason. It can be easy to feel powerless when it comes to responding to feedback. Unlike other business owners, who are able to provide their side of the story on public forums, HIPAA...
We are often approached by medical practices that know they need to put greater effort into their online marketing but don’t know where to start. Just as the human body needs fundamentals like sleep, good nutrition, and water; there are a few things that every local practice...