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Healthcare Marketing Blog

The Roadmap: How to Start and Plan a Digital Marketing Strategy

Matt Brannon / August 8, 2017 / Sales & Marketing

Many businesses are missing out on new customers because they are intimidated or confused about digital marketing strategy. It’s true, with a million tools, channels and tactics that change almost daily, it can be hard to know where to spend your time, money, and energy. If...

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Is Inbound Marketing Right for Medical Practices?

Matt Brannon / July 28, 2017 / Doctor Marketing

Inbound Marketing is the process of generating helpful, relevant content for very specific buyer personas that is meant to guide them along the Buyer’s Journey, positioning a brand for success well before the prospect is ready to buy. This philosophy first became popular in...

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3 FREE Image Tools for Healthcare Marketing

Casey O'Quinn / July 28, 2017 / Healthcare Marketing

Design is tough… especially for healthcare marketers. We’re faced with a lot of limitations, like cheesy stock photos, limited access to a graphic designer, and quick turnarounds. But we also know images are important for attracting attention and boosting click-through on...

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How to Get More Patients Online

Anne Carrie / July 26, 2017 / Doctor Marketing

In today’s competitive healthcare landscape, patient referrals are not only critical for a medical practice’s success they are necessary for survival. Subsequently, one of the most underutilized methods of marketing and opportunities for practices to gain new patient...

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5 Healthcare Content Marketing Examples for Doctors

Casey O'Quinn / July 24, 2017 / Doctor Marketing

Healthcare content marketing arrived years ago. Physicians are using content marketing to build their medical practices. If you feel like you are running behind, here’s a quick definition:

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3 Reasons You Should Attend "Medical Marketing on a Shoestring Budget"

Matt Brannon / July 24, 2017 / Doctor Marketing

We're hosting an event in August for Montgomery County medical practices to learn  how to create a robust online presence and attract more patients on a budget.

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Demystifying 16 Marketing Acronyms and Terms

Casey O'Quinn / July 19, 2017 / Healthcare Marketing

In Texas, we have a saying:

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Value-based Healthcare Marketing

Anne Carrie / July 13, 2017 / Healthcare Marketing

Nearly everyone in the healthcare industry has heard about value-based care. In a nutshell, it is healthcare’s transition from a fee-for-service reimbursement model that was previously based on volume, to a value-based focus that measures and rewards better outcomes and lower...

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13 Ways to Improve Customer Service at Your Medical Practice TODAY

Matt Brannon / July 7, 2017 / Doctor Marketing

Managing online reviews is a critical part of any doctor’s marketing strategy. It’s important to note that the vast majority of negative reviews (19 out of 20) are caused by inadequate communication and disorganized operations. It essentially comes down to providing good...

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How much should doctors spend on marketing?

Casey O'Quinn / July 6, 2017 / Healthcare Marketing, Doctor Marketing

It’s the number one question on the minds of doctors we meet with to discuss practice marketing, and rightly so.

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