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Matt Brannon

Matt joined Gravity Digital as the Marketing Director in 2013. He immediately connected with the company vision and values, and played an integral role in Gravity Digital’s transition from a traditional ad agency to an inbound healthcare marketing agency.
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Recent Posts

The Roadmap: How to Start and Plan a Digital Marketing Strategy

Matt Brannon / August 8, 2017 / Sales & Marketing

Many businesses are missing out on new customers because they are intimidated or confused about digital marketing strategy. It’s true, with a million tools, channels and tactics that change almost daily, it can be hard to know where to spend your time, money, and energy. If...

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Is Inbound Marketing Right for Medical Practices?

Matt Brannon / July 28, 2017 / Doctor Marketing

Inbound Marketing is the process of generating helpful, relevant content for very specific buyer personas that is meant to guide them along the Buyer’s Journey, positioning a brand for success well before the prospect is ready to buy. This philosophy first became popular in...

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3 Reasons You Should Attend "Medical Marketing on a Shoestring Budget"

Matt Brannon / July 24, 2017 / Doctor Marketing

We're hosting an event in August for Montgomery County medical practices to learn  how to create a robust online presence and attract more patients on a budget.

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13 Ways to Improve Customer Service at Your Medical Practice TODAY

Matt Brannon / July 7, 2017 / Doctor Marketing

Managing online reviews is a critical part of any doctor’s marketing strategy. It’s important to note that the vast majority of negative reviews (19 out of 20) are caused by inadequate communication and disorganized operations. It essentially comes down to providing good...

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How to Handle Negative Doctor Reviews

Matt Brannon / June 27, 2017 / Doctor Marketing

Many physician practices would prefer not to think about online doctor reviews, and for good reason. It can be easy to feel powerless when it comes to responding to feedback. Unlike other business owners, who are able to provide their side of the story on public forums, HIPAA...

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The Four Fundamentals of Local Medical Practice Marketing

Matt Brannon / June 7, 2017 / Healthcare Marketing

We are often approached by medical practices that know they need to put greater effort into their online marketing but don’t know where to start. Just as the human body needs fundamentals like sleep, good nutrition, and water; there are a few things that every local practice...

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Our Journey from Traditional to Inbound and Agile Marketing

Matt Brannon / May 22, 2017 /

At heart, the Gravity Digital team are creatives. We were drawn into marketing and advertising by the desire to make things that people enjoy. In 2000, Casey O’Quinn began the company by making hand-crafted websites with custom functionality for each client. From there,...

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2017 List of Software for Healthcare Marketing, Sales, and Media

Matt Brannon / April 25, 2017 / Healthcare Marketing

As a digital healthcare marketing agency, we are faced with the challenge of trying to keep up with two industries (healthcare and marketing) that evolve at an incredibly fast pace. In order to keep up, we are constantly evaluating the tools that we use. Our founder Casey...

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Generating Traffic by Writing Blogs with People in Mind (not Google)

Matt Brannon / March 20, 2017 / Sales & Marketing

Confession, I hate having to incorporate keywords into blog posts to appease the search engines. 

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Distributing Healthcare Video Through Upcycling

Matt Brannon / March 8, 2017 / Healthcare Marketing

You’ve shot and edited a video. You’re proud of it. You feel that it speaks directly to your buyer personas, and it addresses an issue that they're experiencing or provides help or expertise. Congratulations! Now what? How do we get people to watch it?

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