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Casey O'Quinn

Casey founded Gravity Digital in 2000 after serving as the Internet Services Director for a Nashville-based Ad Agency. He's a rare breed that operates both left and right brain, so along with oversight of the company he's active in the creative process for our clients.
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Recent Posts

3 Common Mistakes on Healthcare Blogs

Casey O'Quinn / February 20, 2017 / Healthcare Marketing

I spend a lot of time on healthcare blogs. As a healthcare marketing agency, it’s our job to keep abreast of new technologies, monitor regulatory changes within the industry and the shift toward a consumer model, stay on top of our clients’ competitors, and also prospect for...

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Developing Topics for Healthcare Videos (People Will Actually Care About)

Casey O'Quinn / February 8, 2017 / Healthcare Marketing

At Gravity Digital, we're going “all-in” on video in 2017. In fact, we’ve set a goal of making about 50% of the healthcare content we produce this year video-based. We realize that’s a lofty goal, but we’ve put a few processes in place that should help facilitate it.

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Creating Healthcare Content: Why Blog?

Casey O'Quinn / February 7, 2017 / Healthcare Marketing

One of my favorite points in a relationship with a prospective client is when the light bulb goes on… that moment they cross over from just wanting someone to “do” their marketing, and they see the why behind content creation and just how powerful content is for both...

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Using Twitter for Healthcare Marketing

Casey O'Quinn / December 12, 2016 / Healthcare Marketing

If you're the kind of person who has set your Facebook profile to auto-publish to Twitter, this article is for you.

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Social Media Best Practices for Healthcare Marketing

Casey O'Quinn / November 28, 2016 / Healthcare Marketing

In this 4-part series, we’re discussing social media best practices for healthcare marketing. Specifically, B2B (Business to Business) companies that provide products and services to providers. There is a common misconception that social media isn't a place for B2B, but it’s...

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Video, Infographic and Blogging Examples in Healthcare Marketing

Casey O'Quinn / November 8, 2016 / Healthcare Marketing

What are you doing to increase customer engagement and ranking? Prospects demand your presence online, need information and want variety. Video, infographics and blogging are proven ways to get attention for all stages of lead nurturing. As more consumers like to research...

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How Healthcare Businesses Can Improve Rank with Content

Casey O'Quinn / November 1, 2016 / Healthcare Marketing

Content makes or breaks your online visibility. The state of your website and the benefits of your healthcare businesses services or products do not really matter when it is buried on page 7 during a related search. You need quality content to get eyes on your website. These...

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[VIDEO] Web Design Lie Detector Test

Casey O'Quinn / October 27, 2016 / Website Best Practices
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I'm Worried a Marketing Company Won't "Get" What We Do

Casey O'Quinn / October 25, 2016 / Sales & Marketing

Your business is a special snowflake, and we don’t mean that in the pejorative sense. You’ve spent years nursing it to health. You’ve crafted an intensive understanding of the clients you serve, and you’ve polished your brand identity enough to make it gleam. It’s...

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Wowza! This Local Garden Center is Killing It with Online Advertising

Casey O'Quinn / October 20, 2016 / Sales & Marketing

Building an online presence is like creating a new planet complete with its own characters, stories, and evolution. Gravity Digital got to create online magic in the shadow of a business that was, in itself, its own magical world. We began a campaign for The Arbor Gate Garden...

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